High advertisement ratio can be mitigated by using blogs

Integrity is the essence of everything successful. One of the most important steps when starting with SEO is to align it with your wider goals. It’s useful to set initial goals for what you want to achieve with your content to explore how …

Removing unnecessary plugin repositories

Realize that meta keywords are only used by your competitor to see what you want to rank for. Google still doesn’t use them. One of the great way to build relations with your website users is through Blog Commenting. Initially building rel…

We've reached a tipping point when it comes to googlebot crawlers

Asides from sending direct traffic, backlinks will help you achieve better rankings in search engines. However, if you will build bad backlinks, you will end up being penalized, and lose most of your organic traffic. Search engine optimiza…

Use organic outreach along with canonical URLs to make a difference to things

A reputable website should have great content which is relevant to its specific industry. A site with random and incoherent articles will be spotted by Google quickly, as it’s clear that the site has been set up purely to link to other sit…

Repurpose old analysis from megastores

An often overlooked, but an extremely effective way of creating a sound web page optimisation strategy – is having a look at what your competitors are doing. This will ensure a greatercohesion between your business and its copy which promo…

Top trends in page rank to watch

With more businesses than ever taking advantage of the online marketplace as an effective way to present their products or services, engage with their customers or even to encourage awareness of their brand identity – it has never been as …

Don't over-do a particular element - just do one at a time

Give your website another run-through with Googlebot as your user agent and see if your website displays content other than the content shown as a default user agent. Did you know that the location of your provider’s servers, at the time o…

Difficult things about link exchanges this side of the web

Research your target audience – If you’ve ever tried to do anything in the dark, then you obviously know how difficult it can be – trying to do SEO without knowing who your target audience is, or what they want, is the exactly same. SEO ex…

Its all about stickiness when your site oozes talent

They don’t function like us and therefore will not understand and categorize websites the same way. Black hat SEOs spend nights scheming and biding time before getting caught, such as using bots to take down competition or just generally b…

Learn from these mistakes before you learn about keyword stuffing

Read and understand heat maps, know your visitors/users and occasionally test your user interface. RankBrain consolidates information on user’s intent and determining the level of satisfaction on Google. By including RankBrain, Google can …

Offer relevant, useful and original content

Just typing in an incomplete search term will result in a whole lot of unnecessary results which might not be what you are looking for. To generate any significant clicks from search engines, your site needs to be listed in the top five Go…

Find out more about walled garden site maintenance

How often do you even scroll down the first page of Google, let alone click to the second page of results? To include local SEO is now essential. As Google want to offer the best user experience, they’d prefer it if only the most satisfyin…

Myths and misconceptions about onsite SEO

Page copy should be informative and of interest to you readers. Don’t write it just for the robots, write for the humans that will be visiting. Yes you need to include keywords here but only if they make sense. Once again, do not keyword s…

Reasons why you cannot learn canonical URLs well

To increase your CTR, create a custom description that describes what your page is about and what the reader can expect to get out of visiting your page. You also want to include your target keyword. Think about the searcher’s intent when …

Reasons that people rely on trust rankings

For instance, most searchers don’t just simply search once, click on some websites, and be done with it. Google wants to reward RICH, UNIQUE, RELEVANT, INFORMATIVE and REMARKABLE content in its organic listings – and it has raised the qual…

Using traffic estimation tools in conjunction with search queries

Set up keyword trackers, such as Google Alerts or Mention, to track every single post containing your keywords. One of the most important elements to building an online marketing strategy around SEO is empathy for your audience. Once you g…

Don’t forget googlebot crawlers in your will

Links are one of the top three factors that Google considers when deciding ranking, therefore, it is imperative that you have quality backlinks pointing to your site. If you work hard on your links, you should see real improvement to your …

How to get Google authorship for your site

When the search program doesn’t reach into the right areas, the program can be rendered ineffective. A good backlink is a link that sends traffic to your website. No matter if the link is dofollow, nofollow or a redirect, as long as it sen…

Reasons that marketers love page impressions

Duplicate content is not the only thing to be concerned with when it comes to search engines viewing your website as a quality website. In order to improve rankings for long-tail keywords, make sure that they’re present in your main body c…

Lessons I've learned from gateway sites

I’m a go-getter type who comes from a place of yes when trying new things, so I say yes — let’s assume it matters! One of the ways to avoid bad backlinks is to perform a quick audit of the websites you intend to establish links on. It’s al…

Identify What’s Working and What Isn’t with regards to cloaking

For most websites, this change was highly beneficial because they no longer had to compete with spammy and low quality websites. Voice search is picking up steam. You can now use your voice to search the web, play music, navigate home, ord…

Make your Twitter profile interesting

Kiting internet trends is one of the most exciting things search marketers do. Make Sure That Each Outlet, Product And Service Has Its Own Web Page – We’re getting a little technical now, and this is probably better suited to professional …

The benefits of stickiness to your search marketing strategy

Keyword selection is the starting point of the small business SEO process. You must choose keywords that are directly relevant to your business, which people are actually searching for, and which aren’t too competitive for your budget. Cho…

Don’t forget analytics

The primary goals of most SEO practitioners are to increase rank in the SERP and drive traffic, but they are not going far enough. Content that circles endlessly around a single topic undoes the hard work that went into getting the viewer …

You may be asked about link bait in your marketing interview

You can use a range of different tools, including Copyscape and Siteliner , to run a quick check for duplicated content. As you create content for your website, link to other pages on your site within your content. Use anchor text that use…

Does it still read well for the human user?

Real value generates traffic, followers, engagement and backlinks. See who links to your competitors, try to connect to the relevant ones and ask for a share. Make sure to craft an engaging email and why you think they’d like to share your…

Help potential customers make purchasing decisions

The rise of voice search has brought some fascinating changes to search engine optimisation. This variation in search development has many marketers questioning about the way forward for WEB optimisation. You can reach out to higher traffi…

Find a simple guide to forums and read up about it

Once you have a list of potential topic ideas, don’t jump right into creating content. First, perform keyword research to identify phrasing that has the potential to drive the most traffic to your pages. At a bare minimum, include social s…

Never go by keyword density ratios

For user experience, performance, and web development trends, I really like Smashing Magazine, DZone, and Stack Overflow. Not all links are equal. The Google determines the quality of the links by looking at the quality of traffic that the…

Layout, formatting and sitemaps combine to make great SEO

Never participate on any kind of link exchange with other sites which may lead to a ban from search engines Google likes to pretend that great content, and great websites, will naturally acquire links. But for 99.999% of businesses, that’s…