It is understandable that you may be hesitant and leery of taking the time and effort and making the investment in SEO

Google will ignore and not index pages with content of 200 words or less. You know how sometimes people hide content on the mobile version of their page? There are many facets ofoutbound communications to consider. I could invest in a love…

Review competitive lists and other pertinent industry sources

Links pointing to your site help Google discover new pages on your site. It also, traditionally, is regarded as a signal of popularity. The site linking to your content is essentially telling Google they trust your content. Google estimate…

Sponsored content marketing is the same as branded content, but a third party hosts the information

Most brands seek to reach multiple audiences. While Google is the big dog when it comes to search engines, don't forget about Bing. It does hold a considerable share of the search market. While focusing on user experience as we've advocate…

Customer engagement programs often utilize digital and social media

Engage in guest blogging outreach and provide content to sites that share your audience to build links that will provide long-term SEO value. SEO, or "search engine optimization", is the process of organically increasing the visibility of …

Much of mobile optimization relied on paid search in the beginning

A newer email tactic involves weather targeting. The number, accuracy and quality of your business' local citations improve its chances of featuring highly in search results. Collocation hosting involves placing your server hardware within…

Make sure you understand the acceptable performance baselines

There are always new tools coming on the market to give you this type of information so don't hesitate to experiment with free tools that offer SEO competition information. Make surethe article is easy to read, even to those who are new to…

Sometimes the best way to get links is not to ask for them

Investigative spider-webbing occurs when a consumer pursuesor investigates specific content across multiple platforms, such as a person watching afootball game and accessing stats for various players on a PC or mobile phone. What is your b…

How to quickly alienate even a brand loyal customer

Like titles, search engines typically give headings a higher priority. Clear headings that describe the content that follows make it easier for search engines to detect the major themes of your site. But don't let that scare you. Other bes…

Going down the path of skipping on-page optimization is a difficult one

I always thought if it improves user experience and is better than what's there in those long tail searches at present, who's complaining? Take it from me, the best way to succeed in search engine optimization is to build it into your busi…

Brands are names given to goods or services or groups of complementary products

While an exact-match domain can still rank as well as a traditional domain, they are at a higher risk for being marked as spam and are viewed as being less trustworthy. Think Like Your Customer - When creating a basic keyword list, you sho…

To quote Wikipedia: Web usability is an approach to make web sites easy to use for an end-user

Your website is undoubtedly one of your most valuable marketing channels for your business and therefore it Domain age is a ranking factor. The 'noindex,follow' command in the meta tags of a web page will eventually be interpreted as a 'no…

All these search engines (primary, secondary, and targeted) periodically do keep on changing their algorithms

The most recent ranking studies show that getting your website higher on the SERP involves more factors rooted upon relevancy than previously exposed. The pages which contain the most relevant content to each query are now appearing higher…

One important concept to choosing keywords is to think like the user (that is utilising the search engine)

Any SEO pro will tell you that every day brings something new in the world of search engine optimization. While we spend our careers focused on the next big trends in search engines, as a business owner that's not always in your best inter…

With a global economy more businesses are going online now around the world

Many e-commerce website designers believe that placing a greater number of products on a page means that individuals will be more likely to find something of interest. Behavioral targeting utilizes web data to identify the individuals who …

Who wants to get a 404 page after clicking on a link?

Make it easy for users to distinguish between regular text and the anchor text of your links. Your content becomes less useful if users miss the links or accidentally click them. A slow-loading website not only tests the patience of your v…

Keep in mind, even if you are able to gain a ranking for a city-specific search, you will not be able to get into the local pack

Every site has at least a few internal links because you have to in order to link your content together. But it's a benefit to your SEO efforts AND for your visitors to add in a few more internal links. It helps people and the search engin…

A slow-loading website not only tests the patience of your visitors, but also risks a high bounce rate

Link exchanges, link outreach, blog commenting, forum commenting are all good ways to get high quality backlinks for your site. Getting links from high powered domains with high DA, but not great PA? is still going to help you increase you…

Remember, Google doesn't like content written for SEO purposes

Although some elements are common to both SEO and SEM, PPC advertising is much easier to implement and can achieve immediate results, usually in the form of getting visitors to see your website in a matter of minutes. If you read something…

Organic SEO is a tediously lengthy process

Technical search engine optimization consists of making various internal changes to a website to make it more visible in search engines. More visibility means more credibility and better positioning in search engine results pages. Done pro…

JSP, ASP, and PHP files are indexed in the same way as any HTML document

Google now indexes content from Facebook, Twitter and presumably more social media platforms to come. If your timing and relevance is right, your post could directly show up in search results. You don't want to just attract people to your …

Your website should be designed with your visitor in mind

Web designers, developers, web server administrators, and marketers now carry the same vision, with SEO being the norm. The 'no-follow' breaks the connection you are trying to make between one website and the next, defeating the purpose of…

Your website should be designed with your visitor in mind

Web designers, developers, web server administrators, and marketers now carry the same vision, with SEO being the norm. The 'no-follow' breaks the connection you are trying to make between one website and the next, defeating the purpose of…

Every time you want to post an article, review, description, or new item; ask yourself whether it will deliver meaning

In extreme cases, such as sites which deliberately create thousands of similar pages designed to cast as wide a net as possible in terms of keyword targets, Google have applied manual penalties. With White Hat tactics, Google is more likel…

Search engines treat customer reviews as new website content and engagement

Maslow's Triangle is another way to gain an edge. Usually duplicate content is bad. Google filters it out and links and social signals are split over several different URLs even if the content is the same. Check archive.org (Wayback Machin…

Brand loyalty constitutes the ultimate objective of building powerful brands

Relevance versus authority can be particularly challenging for beginner link builders as they begin the arduous process of securing links Embedded images in your content serve as important relevancy factors. Pay attention to your image's t…

What if it fills them with confidence that they're in good hands?

As titles are prominently displayed in search results, showing results with the same title makes it difficult for users to decide which result is the most relevant to them. SEO gets the visitor to the door. So let's say you've nailed down …

Brands should be authentic or unique in some manner

Over-optimization is proof that there can sometimes be too much of a good thing. Improving your ranking for certain online keywords is ideal, but mutilating your content by stuffing keywords into everything you write, or building way too m…

It is natural to want to talk in your terminology and not that of your visitor

It doesn't necessarily have to be paragraphs of content you've paid copywriters to write or invested internal man hours to create - it could simply be a short editorial piece unique to the product. A lot of so-called SEO companies may unde…

The easier it is to read your content, the more likely it is that your readers will share it

Once the searcher lands on your page and confirms the content will satisfy the search, make sure the page will also fulfill the business need and not simply lead to a dead end. Different people grasp information differently, and your busin…

For user experience, performance, and web development trends, I really like Smashing Magazine

Troubleshooting technical errors and ensuring that your website is always accessible is one of the biggest hurdles to manage when thinking about good SEO practices over time. Subheads help break up the text on a page, making it easier to r…