It’s better to have a custom 404 error code page than to have an empty page

It’s better to have a custom 404 error code page than to have an empty page — it doesn’t send a good message to search engines or site visitors. As search engines improve, querieswith detailed queries increasingly provide surprisingly help…

Content Merry-go-rounds

On-Page Optimization undoubtedly is a pillar for SEO. If even one pillar fails in having solid base, it will definitely collapse. Hence, On page optimization is a very important aspect of successful Search Engine Optimization. Whether it’s…

Where are people coming from to get to your site

So first, what is SEO? It stands forSearch Engine Optimization, and it is basically a way of making your website easy to find by the search engines and the people who use them. And since so many people use Google and other search engines e…

Bear in mind that you’re after quality when it comes to local backlinks

Links from and to an article help boost its ranking. When you submit, check the ways you can enrich your article; linking to different websites and databases is always a good idea. The world of search is a big one; even if you serve a nich…

Keep your page titles down to 7-9 words or 55 characters, including spaces

In the past, standard SEO advice was to get as many links as possible to your site, regardless of the source, and use the same anchor text each time. These days, doing that will get you knocked out of Google in no time. On the internet, yo…

Make sure your website is spiderable

Humans are lazy creatures (That is probably the reason the ready-to-make food sell so much). They don’t have the patience to wait too long for anything. A faster loading website gives the user an amazing experience, which tempts him to com…

The Problem: SEO and content marketing are not integrated

In today’s rapidly shifting world, SEO techniques can change on a dime—and the worst part is that you might not even know it. Hacks that could have won you a front-page result last year are not only obsolete now, but they may even hurt you…

A really cool way of writing description tags

Domain Authority is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs) based on its backlink profile. A Domain Authority score ranges from one to 100, with higher…

Good Content Will Still Need to be Optimised

While it's true that keyword-stuffing will be harshly penalised by Google, intelligent use of on-page tags that help potential customers to find your site remains vital; the margin between the best SEO company and the also-rans frequently …

Authority flows through the links on your own website as well

Google prioritizes meta information and headers first, then body copy, and finally sidebars and footers Link Building is an indisputable part of the Search Engine Optimization process. Connecting a website to the rest of the Internet witho…

Join Facebook groups based around your lead generation vertical

There are a number of methodologies ranging from complex formulas including many different heuristics to more simplified models designed just to give you a sense of the opportunity. The primary goals of most SEO practitioners are to increa…

Don't go overboard at the risk of being penalized by Baidu

What is it about Google algorithm updates that send all of our thoughtfully crafted, tried-and-true, SEO strategies out the window? Don’t be scared by the acronym SEO, it just allows sites like Google to read your website and rate you in t…

How To Start A Local Lead Generator

Technical SEO is the practice of ensuring that all potential pitfalls and opportunities involving the technology or structure of your website are being addressed. We care about the relationship between your website and the rest of the inte…

Make your site screamingly fast

Smart content is about taking the financial investment that companies make in their content development and channeling it towards a more effective and data-driven strategy. Boilerplate content is a fact on the web with many many sites, esp…

Keywords that you’re not targeting already

Testimonial link building is a win-win scenario. Many businesses offer you the chance to say a few words about your experience using their products. Imagine visiting an online shop,and receiving a notification from your browser that this s…

Participate in blog discussions

While there are numerous duplicate content checkers available, the simplest method is to copy a random snippet of content from various pages of a website, then wrap them in quotation marks and do a Google search. "The more, the better" say…

SEO thats shines above the rest

Take a look at your top ranking and most shared content. Is there overlap? If you’ve found a type of content that is simultaneously strong in search and frequently shared, it’s worth optimizing that content even further. As long as you don…

Double check for broken links and crawl errors

Search Engine Optimization (SEO) is another important strategy that helps grow your website traffic. The number of backlinks you have on your website plays a crucial role when it comes to ranking your blog on Google. When approaching other…

Optimize your content around a topic, not around a keyword

As you may well know, Google has altered and changed its algorithm majorly in the last few years, introducing update after update to help the cream rise to the top. In turn, this means that SEOs and marketers have had to greatly alter thei…

Drop your Keyword in First 100 Words

Doorway pages are typically large sets of poor-quality pages where each page is optimized for a specific keyword or phrase. In many cases, doorway pages are written to rank for a particular phrase and then funnel users to a single destinat…

All about adhering to good practice and avoiding silly mistakes

While the worldwide average is two words per search phrase, the USA, Canada, the United Kingdom and Australia all show that searchers prefer the use of three- or four-word terms. Like any good SEO campaign, your optimization strategy shoul…

Where are all the spammy links coming from?

Like all things when it comes to building an effective SEO strategy research is key! Don’t be afraid to check out your competitor’s sites and other similar websites to see what long tail keywords they’re using. This can give you a great sp…

Make sure your website is indexed in Yahoo

Keyword research is one of the most valuable things you can do to obtain and maintain high search engine rankings and promising SEO results. For most small businesses, a keyword combination contains usually three or more targeted words tha…

Removing the need to manually edit your website’s code

A page that doesn’t meet the needs and expectations of users will never achieve strong user signals. Because it’s not answering the right questions or providing the right information, users will quickly abandon your page in search of a mor…

Google Panda is part of the algo that is specific to the quality of content

If you ever start to run into problems with getting your link posted, it may be useful to use a few link shorteners or some 301 redirects. Is your website available in different languages or country versions? Awesome! Don’t forget to notif…

Publish content that has a high potential for shareability

After choosing a domain name, optimizing the URLs for your pages is the next SEO step. SEO for your page URLs is important because keywords in the URL are a ranking factor and short and descriptive URLs can help with link building and user…

This is the first impression that your site visitors will have

Blogging is one of the simplest and most cost-effective ways to improve search rankings. Not only does a blog easily enable you to add fresh, relevant content to a site that might otherwise remain static, but it also keeps your web visitor…

Providing value earlier in the consumer buying process

You can’t expect Google to see you as an expert on a certain topic when you have only written two sentences about it. This indicates to Google that your page probably isn’t the best result to match the search query. Picking the right keywo…

Be sure your business is properly listed on the main review platforms

Choose your keywords carefully, and keep user intent as your primary goal. Google alone uses over 200 different signals in order to rank web pages and these signals change based on the type of content, industry, user intent, and other fact…

Write good content that people not only want to read, but that they will comment on and share via social media. Share your content on your company’s social media channels and other online properties. Get creative and repurpose your content…