The truth about comment spam

The website with the most links, as well as the most valuable links, wins a higher “rank” in popularity. Addressing thin content and increasing the level of uniqueness on your site – whether this be by removing low value pages, adding supp…

Make analytics your centre of attention

If you want people to hang around your site, or make the purchases, your site should load in lightning speed, otherwise the users will not even give a second thought in jumping on to your competitor’s website. Put more simply, SEO will all…

Write a 1000+ words article about keywords

Search has penetrated the very fabric of global society. The way people work, play, shop, research, and interact has changed forever. Organizations of all kinds (businesses and charities), as well as individuals, need to have a presence on…

Questions to ask about metrics

The only way to reliably build links is to create amazing content, but the standard for 'amazing content' gets higher and higher every year. A site can never have enough content. There is always an opportunity to create new pieces of conte…

You may be asked about authority sites in your marketing interview

To optimize your keyword research for local SEO, brainstorm keywords or phrases with a geo-modifier that customers might use when searching for a business like yours. Somewhere, amongst the responsive web design and the pay-per-click marke…

Advanced content analysis SEO principles

You don’t need to be a technical genius to do SEO right. Like most marketing disciplines, a little bit of empathy for the user searching can go a long way to getting results in SEO. Quality always trumps quantity. Don’t let ego fuel your o…

Clarification about keyword stuffing

Since the very earliest days of the mass-market internet, people have spent anything from a dollar to $14 million (on sex.com) to acquire keyword-rich domain names. In this case, it’s smart to keep the resources, history, and knowledge in-…

Design + local search = Greatness

If you once had a thousand different links all coming from low quality websites, then this could now actually stand to hurt your SEO as it will just look like link spam. If you’ve been guilty of using these old practices, then you might co…

Improve engagement by utilising link bait

There are lots of different types of keywords. External, or outbound, links indicate that you are well aware of the topics you’re writing about, to the extent that you’re ready to use further sources to support your content. It’s more usef…

Reasons why marketers love social media

Excessive link exchange ("Link to me and I'll link to you") or partner pages exclusively for the sake of cross-linking will negatively impact a website’s ranking in search results. By usingGoogle Developers’ PageSpeed Tool, you can quickly…

Your meta description is meant to give search engines and readers information about your blog post's content

The internet becomes more competitive every day, but it is still a relatively immature medium that is evolving quickly. In itself it cannot be harmful for your SEO but what would Google prefer? Creating content on a consistent basis not on…

Hidden facts about comment spam

Websites can benefit from mixing evergreen content with their fresh posts and pages. The key aspect of Google’s algorithm that all of their updates (past, present, and future) follow is that they want to provide the best content possible t…

Concentrate on actionable page rank

According to released research, Google is providing a direct answer within its browser to around 20% of total search engine queries. f you are familiar with Google’s algorithm, you are aware that it is predicated based off of backlinks. Th…

Make Your Website More Friendly to Search Engines by considering bounce rates

Some of the most historic cases of explosive growth hacking success involved input into product development as well. Starting with MySpace, Hi5, and followed by Facebook and dozens of other social sites, the web changed. Create infographic…

Make Your Website More Friendly to Search Engines by considering bounce rates

Some of the most historic cases of explosive growth hacking success involved input into product development as well. Starting with MySpace, Hi5, and followed by Facebook and dozens of other social sites, the web changed. Create infographic…

Learn from these mistakes before you learn about plugins

Test the results of changes, and keep changes tracked in an Excel spreadsheet, or whatever you're comfortable with. Now, these updates happen a bit less frequently with Penguin not updating in almost a year and a half, at the time of writi…

Make sure you know exactly what you're doing with metrics

The words that make up a query are commonly referred to as “keywords,” a foundational element of SEO. Since the ultimate goal of your SEO strategy is to help people who are looking for your business or products, what more logical place to …

When your use of landing pages becomes obsessive

Being an authority in your niche is all about having the knowledge and expertise of the field you’re in. Being so will help you gain the trust of your target audience and in turn, you’ll get valuable customers. Bear in mind that your keywo…

Readability and long keyphrases

According to Google, website loading speed is a very important SEO factor. Google takes page loading speed into account in their website ranking algorithm. Competition for user attention is stiff. Keep a close eye on traffic and rankings; …

A focus on content to benefit search engine placement

SEO specialists believe strongly in the value of backlinks, hyperlinks on third party sites that point back to your site. There is no doubt that Google values legitimate backlinks highly in calculating a website’s position. Once you unders…

Let's talk about meta tags

Websites have had browser sniffing and redirecting capabilities for the better part of a decade. The hard part of SEO isn’t doing the work, it’s sitting down to do the work. Including aContact Us page on your website and putting the link i…

Things you most likely didn't know about mobile search

These can help people to quickly scan the page and find the information they’re looking for. Once you've decided to try and remove a link, contact whoever owns the site and ask for that link to be removed. It’s far superior for outsiders t…

Using Traffic Estimation Tools

There are numerous methods you can use to build links some are better for local SEO while other link building methods are geared towards higher organic rankings. ou know SEO is avital element of every decent marketing strategy, something y…

Learning about analysis for websites

To attract online attention for your business, you can’t just set up a website and social media profile and expect the traffic to roll in. You need to position your brand to show up in online search by utilizing search engine optimization …

Invest in a third-party monitoring service now

Make sure that your code is valid, in some instances bad code can lead to search engines not being able to properly read a page. Use the W3C validator to check your markup. If yourbusiness is presenting stock images as an actual representa…

This year will be the year of Google algorithmic changes

Integration is a two-way street. “Social search” is an evolving term for the way in which search engines factor a user’s social network -- also referred to as social graph -- into how results are displayed after a search query. Viewing mul…

Get People Talking About Your Brand Strategy

Over time, the search engines have become smarter and can actually recognize what a piece of content is about. Would you rather read 5 articles about one subject, or one or two well thought articles with significant amounts of data or thou…

The secret behind walled garden site maps

A content hub is a set of content (usually web pages) organized around a specific topic (usually a central page). It could be a category on a blog or a section of pages on a website. My philosophy is to ask the customer two questions: are …

Expand your SEM as necessary

Every site has at least a few internal links because you have to in order to link your content together. But it’s a benefit to your SEO efforts AND for your visitors to add in a few more internal links. It helps people and the search engin…

Education is the best legacy when it comes to comment spam

Long-form content is a magnet for long tail searches. The more searchers and visitors you attract, the more you can ‘satisfy’ and the better chance you can rank higher in the long run. These guidelines emphasize the three most important as…