Entries from 2018-01-14 to 1 day

You really should care about meta descriptions

In the search marketing field, the pages the engines return to fulfill a query are referred to as search engine results pages (SERPs). To optimize your search engine results it is important to make your URL easily identifiable. Include wor…

Subtleties of keyword plugging

Relevance versus authority: these two metrics are always at the forefront of a link builder’s mind. Although the top-level domain isn’t necessarily considered a factor, some people believe obtaining a link from .edu or .gov domains can car…

Optimize all content through SEO best practices

If your website is trying to rank quickly for a specific topic, and yet there is not a piece of high-value content that addresses that topic, the probability of showing up in the Google search results is small. Google and the other search …

Generate site maps to show site structure

The driver of any heavy-duty link campaign is the quality and volume of your content. If your content is of average quality and covers the same information dozens of other sites have covered, it will not attract many links If the Google bo…

Build a unique set of citations

What Google wants to see is authoritative and relatable links talking about your site. Keyword research is absolutely critical to help you understand where your content can earn both short- and long-term wins while making your content more…