Entries from 2018-01-20 to 1 day

Review your content creation plans and make adjustments

As it may seem obvious by now, there is more to writing SEO-friendly content than ensuring you get a healthy ratio of keywords in. Google has a free tool that allows you to test the mobile-friendliness of your website. As hinted at earlier…

Technical aspects of marketing on Google

Why are links so important? Firstly, links are the connecting paths of the internet, the primary way to move from one site to another. Secondly, a link from one site to another acts as a citation – evidence that the target site is useful o…

Optimization ensures the Website complies with search engine guidelines

Search engines constantly tweak their algorithms to try to balance relevancy algorithms based on topical authority and overall authority across the entire web. Sites may be considered topical authorities or general authorities. The more fr…