Entries from 2018-02-05 to 1 day

Use your website to build trust:

Search engines typically assume that the more popular a site, page, or document, the more valuable the information it contains must be. Bad content truly can do long-lasting damage to your website, brand and business. It’s all very well to…

Content builds brand awareness, your subject authority and expertise

SERPs (search engine results pages) are not solely determined by keyword usage and links. An equally important factor in determining where websites will appear in search results is the often-overlooked intent of the consumer. The average t…

Unique content signifies quality

If you want to link to somebody but you don’t want it to count as a vote (you don’t want to pass link-juice), or you support user-generated content and want to deter spammers, you can use a nofollow link. Google says it discounts the value…

AMP designs will have a ton of leverage in the mobile SERPs

Artificial intelligence can greatly help improve your SEO strategy by taking the huge amounts of data from your website and provide more in-depth insights into your pages’ analytics. This, in turn, can be used to design a better user exper…