Entries from 2018-02-07 to 1 day

Providing value earlier in the consumer buying process

You can’t expect Google to see you as an expert on a certain topic when you have only written two sentences about it. This indicates to Google that your page probably isn’t the best result to match the search query. Picking the right keywo…

Be sure your business is properly listed on the main review platforms

Choose your keywords carefully, and keep user intent as your primary goal. Google alone uses over 200 different signals in order to rank web pages and these signals change based on the type of content, industry, user intent, and other fact…

Write good content that people not only want to read, but that they will comment on and share via social media. Share your content on your company’s social media channels and other online properties. Get creative and repurpose your content…