Entries from 2018-02-10 to 1 day

Optimize your content around a topic, not around a keyword

As you may well know, Google has altered and changed its algorithm majorly in the last few years, introducing update after update to help the cream rise to the top. In turn, this means that SEOs and marketers have had to greatly alter thei…

Drop your Keyword in First 100 Words

Doorway pages are typically large sets of poor-quality pages where each page is optimized for a specific keyword or phrase. In many cases, doorway pages are written to rank for a particular phrase and then funnel users to a single destinat…

All about adhering to good practice and avoiding silly mistakes

While the worldwide average is two words per search phrase, the USA, Canada, the United Kingdom and Australia all show that searchers prefer the use of three- or four-word terms. Like any good SEO campaign, your optimization strategy shoul…