Entries from 2019-07-24 to 1 day

You can also take a similar approach with your social media profiles today

Mobile marketing programs take advantage of current technologies, leading to two-way communications with consumers. The crux of evergreen content is that it's timeless-useful and interesting for months and years to come. It's the differenc…

Long Tail SEO is a really useful technique to generate organic search traffic for your website

Creating custom software makes sense if you cannot find anything to satisfy your business requirements. You need to utilise all aspects of digital marketing to form a full SEO strategy. This will put your business on the map and really inc…

Words are linked to concepts, which are increasingly important to determine relevance everyday

A major consideration when creating internal backlinks is how you link different assets together. The main benefit of tone of voice is that it reaches different personas who may be targeting certain keywords. Head terms are broad and short…

For smaller organizations, organic search can provide a low-cost way to build a highly targeted audience

It's easy to take shortcuts with product descriptions on eCommerce websites, especially with similar products. While building a better search engine optimization strategy, having a description tag that is efficient is a good way to bring s…

During the life of any website pages come and go and rise and fall in popularity

You have to structure your text, make your content digestible by using sections and use simple sentences to make it easier to read and understand. Bear in mind that your keyword or phrase should be the most frequently used term in the body…