Google owns roughly 70% of the search engine market share

An organic search strategy that involves a dedicated consumer focused approach is highly recommended. This entails total brand presence and not just keywords, understanding customer behavior, consumption preferences, needs and conversion p…

Leverage the work your competitors have already done in SEO

One of the most frequently asked questions by fellow SEO consultants probably is: “What online marketing tools do you use?” Make sure the site makes good use of anchor text in its internal links. This is a free opportunity to inform users …

See what keywords you already rank for

Technical SEO is work improving the non-content parts of your website. These tend to be the elements behind the scenes that visitors don’t see (but often affect their experience of the website!) When people conduct research, they want up-t…

Use your website to build trust:

Search engines typically assume that the more popular a site, page, or document, the more valuable the information it contains must be. Bad content truly can do long-lasting damage to your website, brand and business. It’s all very well to…

Content builds brand awareness, your subject authority and expertise

SERPs (search engine results pages) are not solely determined by keyword usage and links. An equally important factor in determining where websites will appear in search results is the often-overlooked intent of the consumer. The average t…

Unique content signifies quality

If you want to link to somebody but you don’t want it to count as a vote (you don’t want to pass link-juice), or you support user-generated content and want to deter spammers, you can use a nofollow link. Google says it discounts the value…

AMP designs will have a ton of leverage in the mobile SERPs

Artificial intelligence can greatly help improve your SEO strategy by taking the huge amounts of data from your website and provide more in-depth insights into your pages’ analytics. This, in turn, can be used to design a better user exper…

Does the content bring through traffic outside of organic search?

White hat, grey hat, and black hat are terms used to describe the type of SEO tactics used. White hat SEOs follow the guidelines of Google and other search engines. Grey hat SEOs aren’t afraid to bend the rules a bit, while black hat SEOs …

Determining Relevance in Link Building

Keyword usage on a page is much more complicated these days. SEO professionals used to go as far as calculating the number of times a keyword appeared on a page to try to be in some kind of ideal percentage. That’s simply not applicable an…

Use a better caching plugin

User experience factors that improve mobile sites are related to better SEO rankings; external links continue to decline in importance Cross linking is a great technique to get a better user experience. This can be an added advantage to yo…

Don’t fall into the trap of writing for Google or any other search engine

Other best practices that we have in SEO are things where we will take a keyword and will essentially just make our keyword research very limited to the ones that have produced high returns. Before designing a website, or even if your site…

Increase the number of keyword phrases

What Google wants to see is authoritative and relatable links talking about your site. Some SEO professionals have been predicting the demise of links for a several years. But there’s little evidence to support this trend so far. Make sure…

Search For Broken Link Building Opportunities On Wikipedia

As companies adapt to a mobile-first world, they must create web experiences that are responsive and driven by rich experiences. However, without understanding or adhering to SEO best practices, content creators can inadvertently cause tec…

Come up with the best headlines for your content

Google uses the date that a domain with which a document is registered may be used as an indication of the inception date of the document. Social platform optimization - Yourlinkeraiti and my linkeraiti are two entirely separate groups tha…

Ask and Answer Important Questions

When optimizing for conversion, it is critical to gain some perspective into the psychographics of your target audience, and also understand the most common segments of search intent. There are two main factors that Google considers when r…

Remember that quality is more important than quantity

99% of people don’t need any fancy tools or tactics. They just need to write the best content online for the topic they want to go after. No website in a competitive market gets valuable traffic from Google in 2017 without a lot of work, t…

Get familiar with the landscape of local SEO

The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily. (The longer they stay on your site, the better.) Do a thorough check of yo…

Leverage the work your competitors have already done in identifying opportunities

Ensure that your site loads quickly, not just where you're located, but from around the world. Many people still think that having a high volume of crawlable and indexable pages is *always* better. You’ve launched your new website, ready t…

Bear in mind that you’re after quality when it comes to local links

SEO is not hard. It does, however take time – it involves technical tweaks on your website, competitive analysis/content strategy, and building links from around the web. The freelanceworld might disagree with me but frankly I do not think…

Create related title tags and description tags

The problem is, not all backlinks are the same. A large and authoritative site in your niche may be more powerful than many general blogs with little or spammy backlinks. It’s important not to waste your time creating content for sites tha…

When to Consolidate Content for Maximum Impact

You should always Google keywords before committing to them.because it’ll help you to understand what—in Google’s eyes—is the best result for that particular keyword. If most of the results are vastly different to the content you’re trying…

The majority of your backlinks should be branded

Long tail keywords are essentially longer more specific keywords that tie in directly to your content. For example, if you are selling woman’s shoes on your eCommerce website. The main keywords would likely be: “ladies shoes”, “woman’s sho…

Bulk all Referring Domains together

The two biggest algorithm changes that Google released to ward off the abuse of link building included the Panda and Penguin updates, which came out in 2011 and 2012, respectively (and received regular updates ever since). One cracked down…

Self-publishing Parasite SEO

Your website should be thematically oriented to specific keywords for optimal rankings. The website should fulfill the needs of your users. At the same time, it is also important for your web content to load quickly in order to guarantee u…

Web 2.0 indexing works wonders

If you need search engine optimisation help for your small business website, consider working with an SEO agency or hiring an SEO freelancer. This can be a complex area, and it pays to get it right. In order to get the most success with se…

What Keywords Are Not

Though search engine rankings keep on changing from time to time (it’s normal), make sure that you have built your site in the right way and regularly posting quality content to drive a steady stream of traffic to your pages. Keyword usage…

Repeat keywords in your abstract and throughout the article

Rankings in SEO refers to a website’s position in the search engine results page. Relevance is part of your Quality Score, a formula that Google uses to measure how useful your ad, keyword, and website are to a customer. Heading tags are t…

You can optimize keywords with your content

Google estimates that around 56% of mobile searches have local intent, and 50% of consumers who conduct local search on their phone visit a store on the same day. With local SEO you can showcase your business information directly to consum…

Creating inspiring content for your business

Every business needs a marketing strategy and so does a website. The best strategy to market any website is through SEO management. Visual content has become very popular on the internet due to our own ability to process an image faster th…

Your Competition Is Actively Doing SEO, Too

Website performance metrics also play a large role in SERP positions, because these performance metrics indicate how well visitors can engage and consume your content. Do youreview and analyze your competitor’s website? You should. I do. I…