Learn from these mistakes before you learn about authority sites

Looking at a website’s backlink profile can tell you a lot about their marketing activities and help you to understand why, where, and how they rank. What’s even better is that they can be a great way of attracting relevant traffic to your…

Take care when dealing with analytics

Keyword density (SEO) is the percentage (%) of times a keyword or key phrase appears on a web page in comparison with the total number of words on the page. White Hat SEO are keywords tailored to a particular audience and fall within SEO b…

Adopy a monetisation first approach before putting efforts into citations

You’re probably wondering why this happened after you’ve put in so much effort to optimize your content with SEO. Already, more than half of Google searches come from mobile devices including smartphones and tablets. Internal linking is th…

One important aspect is SEO campaigning

Long-form content is a magnet for long tail searches. The more searchers and visitors you attract, the more you can ‘satisfy’ and the better chance you can rank higher in the long run. It’s hard to imagine that just 10 years ago, SEO was a…

Assistive hooks from high traffic virtual hosts

SEO only becomes difficult when other people become involved that aren’t SEOs. Put more simply, SEO will allow you to connect with those searching for your product or service and help turn them into customers. Unsurprisingly, larger compan…

Anyways looking for link mania

Although recent updates to search engine algorithms have signaled a shift away from keywords, it’s important not to neglect keyword research and optimization entirely. Effective keyword optimization depends on optimizing keywords for searc…

The latest trends in domain authority

Google aims to ensure organic search engine marketing be a significant investment in time and budget for businesses. If you don’t want to spend any money on a keyword tool, you can simply google the keyword you want to rank for. Does your …

Write a 1000+ words article about html

After the work to check the technical and on-page elements of a site, earning attention, and the links they bring, is a key part of most SEO campaigns. These are both great signals to search engines, meaning you’ve simultaneously pleased y…

The infamy behind scraping

Their webpages are filled with recycled content, doorway pages, as well as links or embedded videos from other sites. Google rewards websites that stay current rather than becoming stale, rolling for years on the same exact content. Google…

Unexpected ways sitemaps can help with getting your website noticed

One of the things that can cause a lot of panic to SEO consultant is ranking fluctuations. Many questions such as what did I do wrong come crossing the mind. The biggest factor in theSEO revolution is the rise of content. Instead of stung …

I bet you didn't know this about sitemaps?

The SEO world can feel a little like the Wild West, while most agencies offer a good and fair service there are some that don’t. There is no exact word count when we talk about the “long content.” There are studies showing 2,000+ word arti…

What Defines Effective Local Affiliate Marketing Content?

The nature of having competitors mean that they will always be looking to beat you, gain ground if they are falling behind, or pull further ahead where possible. To do this, you have to accept that there is always opportunities, whether yo…

Latest developments in onsite SEO

Without utilising local SEO, a business can render itself useless as it is invisible to new prospective clients. Every site has a sphere of relevance. Not only is similar content terrible for SEO (and duplicated content can really destroy …

Tactics around SEO campaigns for this month

Integrate keywords, not only into the content itself, but also into the title, the meta description and even the canonical URL. Have An Effective, Personalize Outreach Template Google recommends creating valuable content for website users …

Follow a consistent cadence towards inbound links

Google does not like automation when it comes to building the main content of a text-heavy page; that’s clear in 2018. We thirst for conversation rather than being lectured. Those who merely push their message and never listen or engage us…

Take advantage of Google Places and Yahoo Local

Backlinks are arguably the most important single component of an online marketing/SEO campaign because they not only help to drive traffic, but also further increase your PageRank and therefore likelihood of appearing high up in the SERPs …

Write about rankings today

In contrast, any person who happens to be in the area and has a cell phone can post a tweet with a hashtag and a photo or a video, which becomes available worldwide within a few seconds. If you have any experience with local SEO you probab…

This story about duplication will haunt you forever

Although the top-level domain isn’t necessarily considered a factor, some people believe obtaining a link from .edu or .gov domains can carry more weight than others. This may be because these sorts of websites have high authority anyway. …

Create content about splogs

People either go to Google to find something quickly, or they go there to find something they can trust. For speed, they’ll be happy with paid ads. For confidence in quality, they’ll opt for organic search results. Pretty simple, right? Wh…

Assessing historical progress and how you've been helped by web crawlers

Words in URLs should be separated by hyphens and not underscores. You don’t have to interrupt their favorite TV show, you don’t have to take up space on a page where they are reading a news article. As they crawl your site, they index cont…

Expand your RSS feeds as necessary

Mobile SEO is a challenge for digital marketers. The screen being small and of low resolution hinders searches from scrolling down to the bottom of a page, let alone be going to the next page. It’s not enough these days to create a website…

The truth about comment spam

The website with the most links, as well as the most valuable links, wins a higher “rank” in popularity. Addressing thin content and increasing the level of uniqueness on your site – whether this be by removing low value pages, adding supp…

Make analytics your centre of attention

If you want people to hang around your site, or make the purchases, your site should load in lightning speed, otherwise the users will not even give a second thought in jumping on to your competitor’s website. Put more simply, SEO will all…

Write a 1000+ words article about keywords

Search has penetrated the very fabric of global society. The way people work, play, shop, research, and interact has changed forever. Organizations of all kinds (businesses and charities), as well as individuals, need to have a presence on…

Questions to ask about metrics

The only way to reliably build links is to create amazing content, but the standard for 'amazing content' gets higher and higher every year. A site can never have enough content. There is always an opportunity to create new pieces of conte…

You may be asked about authority sites in your marketing interview

To optimize your keyword research for local SEO, brainstorm keywords or phrases with a geo-modifier that customers might use when searching for a business like yours. Somewhere, amongst the responsive web design and the pay-per-click marke…

Advanced content analysis SEO principles

You don’t need to be a technical genius to do SEO right. Like most marketing disciplines, a little bit of empathy for the user searching can go a long way to getting results in SEO. Quality always trumps quantity. Don’t let ego fuel your o…

Clarification about keyword stuffing

Since the very earliest days of the mass-market internet, people have spent anything from a dollar to $14 million (on sex.com) to acquire keyword-rich domain names. In this case, it’s smart to keep the resources, history, and knowledge in-…

Design + local search = Greatness

If you once had a thousand different links all coming from low quality websites, then this could now actually stand to hurt your SEO as it will just look like link spam. If you’ve been guilty of using these old practices, then you might co…

Improve engagement by utilising link bait

There are lots of different types of keywords. External, or outbound, links indicate that you are well aware of the topics you’re writing about, to the extent that you’re ready to use further sources to support your content. It’s more usef…