Optimizing your site will be a continuous process

Development of a prioritized list of targeted search terms related to your customer base and market segment. Amazon search and YouTube & Video search need to be taken into account, as search share of voice is given more to platforms other than Google. You want your page title to accurately describe what your page is about but you also want it to be “clickable”. Meaning, you want it to draw a searcher’s attention in a search result and entice them to click on it. On top of that, your page title should include your target keyword. Search engine algorithms will continue to become more sophisticated.

What promise do you make?

To achieve and maintain good placements on result pages (SERPs) over the long term, you should follow the search engine’s guidelines and focus on your target visitors (this approach is called “White Hat SEO”). Google and other search engines very quickly identify non-permitted, manipulative techniques and your website could be penalized. The sites that Google will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the same time though, they will also be the ones that have the most trust. This means that Google considers them an authoritative resource and expects the information on their site to be accurate and well-written. Site speed, from the front end to the back end, is an often overlooked area of web development that also has SEO implications. A lot of people think of link reclamation as just 301’ing pages they have moved that still have a lot of great backlinks.

Include your target keyword within your URL

The correct order of keywords will generally rank better as compared to the same keyword phrase in a different order. Search engines won't noticechanges to your site instantaneously. Google and Bing offer search tools to help you manage your site's search presence. The prospect of Google penalties strikes fear into the hearts of most webmasters -- or at least the ones who don’t fully understand them. Images, videos, slideshows and audio act as a signal of quality content to search engines… after all, you have put in the work to make your content look good and interactive!

“Monetisation first” approach

Organizations should take many factors into account when pursuing an SEO strategy. SEO is important whether you’re a seasoned ecommerce veteran or just starting to sell online. Optimizing your site will be a continuous process, as search engines are constantly surveying the internet to index and rank pages. SEO is a complicated subject with many ins and outs, and it changes on an almost daily basis--but at the same time, it's not black magic. It's also not something you need an advanced degree or previous experience for. Gaz Hall, from SEO Hull, had the following to say: "The traffic information from different search engines helps you make timely changes in the semantic core, and allocate budget and efforts to promote the significant keywords only."

SEO for Reputation Management

Google will follow your links, the post and pages that have the most internal links will be most likely to rank high in the search engines. The Featured Snippet section appearing inside the first page of Google is an incredibly important section to have your content placed within The truth is that links are still the most important component of the search algorithm. No matter how useful its content may be, a site without links is far less likely to rank highly in organic search results. Keywords are less often used nowadays as the first signal to indicate what your post is about, but they are still helpful to offer an overview of the topic you’re focusing on.