The more pages the better it is

An HTML sitemap (as opposed to an XML sitemap) is often mentioned as being useful for SEO. They certainly are if you use them wisely (and especially Bing seems to like them at times), but I like them even more for the fact that users like them a lot. If you are designing your website yourself and mess up the coding in your website, Google spiders won’t be able to read your site efficiently and this can hurt your rankings significantly. Links from a diverse range of websites are good, as too many links from the same domain can be seen as spammy. Pick a list of words relevant to your business. Then create separate lists of these keywords for each country. Focus on “long-tail keywords” -- keywords that are very specific to your business and the products/services you offer. For example: marketing is a broad keyword that will be hard to get traffic for, and inbound marketing software is a long-tail keyword with less competition that will be easier to get traffic for.

SEO Makes Dollars & Sense

The more pages you have give you more of a chance to rank well for a more diverse set of keyword phrases: this should technically lead to more traffic from Google, Yahoo and Bing. In the earlier days of SEO, the organic search engine optimization discipline was more of a technical skill, of making sites crawlable. Then the focus switched to creating quality content where keywords were used in a natural way. When it comes to search engine optimization, creating a mobile site should be at the core of any solid SEO plan. You may begin with top-level, aggregate numbers, but you must drill down into specific pages that can improve products, services, and business sales.

SEO for Raw Traffic

It’s no coincidence that the highest-volume keywords also tend to have the highest amount of competition, and of course, the higher the competition, the harder it’s going to be to rank for that keyword. Having a mobile friendly website is an absolute must the last couple of years. Google introduced mobile friendliness as a ranking signal in April 2015 and since then everything on the Web is about mobile. To truly understand whether your SEO campaign is working, you need to learn which measurements deserve your attention. When building backlinks to your website, you have to make everything look as natural as possible. It’s normal that a website has most of its links to the homepage.

Your website should make it easy to do business with you.

Finding authoritative sites that’ll link back to your pages can be difficult. Although word count doesn’t rule the SEO world – nobody will read your stuff if it’s not helpful to them. Spam links often go both ways. A website that links to spam is likely spam itself, and in turn often has many spam sites linking back to it. Gaz Hall, from SEO Hull, had the following to say: "Think long term rather than short term. Short term will get you nowhere with SEO."

Do Your (Keyword) Research

Long-form content is a magnet for long tail searches. The more searchers and visitors you attract, the more you can ‘satisfy’ and the better chance you can rank higher in the long run. Website Optimization is about more than just making a page easier for users to browse through and navigate. There are also several things a website manager can do to optimize the website for their own devices. The world is always changing, and you have to keep up. If you do, the rewards can be great. To achieve long-term SEO results, you must have a strong web foundation built on targeting terms related to your business, industry, and offerings. If you don’t target and rank for the right terms, your audience won’t be able to find you. So one of the most important SEO tactics is keyword research.