Measure the quality and uniqueness
Setting up a successful SEO strategy can be quite hard. Investing in your skills will definitely pay off though. Sometimes, all that you need are five to 10 relevant links, from authoritative sites, to begin seeing results from Google and other search engines. A key lesson to apply to pretty much every aspect of SEO, is not to get carried away when you find ideas that work. For example, just because quality is key, that doesn’t mean that you need to disavow every low quality link and only ever build links from the top sites. Inbound links pointing from other websites to your website are critical to establish the credibility of your business in Google’s eyes.
A site can never have enough content. There is always an opportunity to create new pieces of content, and the newness – or ‘freshness’ – of content is also one of Google’s ranking signals. If you’re not able to rank on the first page, try to write another article, focused on a (even) more long tail keyword. Make it a little bit more specific, more niche. And see how that goes. Every week, you should study an analysis of all the traffic from organic search queries to your website. This enables you to determine whether changes from previous weeks or months are having an effect. Panda has ensured that publishing poor quality content to earn rankings simply isn't effective anymore. And Penguin ensures that traditional link building can be risky and dangerous to search engine visibility. Caffeine's Freshness update has obfuscated large swaths of keyword data used to measure SEO success.
Invest in SEO
Google has placed an increased onus on trust in recent times. If Google trusts your site, it means your site is more resilient and also tends to ranks better. Long-format articles in excess of 1000 words are the prescription for getting the search engines to see your content as something trustworthy. Links at the top of a page carry more weight than those further down. Gaz Hall, from SEO Hull, had the following to say: "What is it about Google algorithm updates that send all of our thoughtfully crafted, tried-and-true, SEO strategies out the window?"
Having quality inbound links is thus, a crucial SEO technique that only increases the authority and credibility of your website. A URL is one of the first things a search engine uses to determine page rank, which is why it is really important to make your URLs easy to crawl. A lot of SEOs will tell you to fix the foundation of your website, meaning the template. I think content is the foundation of the website and your template(s) should serve that content. Social signals may not play a direct role in ranking your site. But social shares generate more eyeballs on your content. And the more eyeballs you get, the more likely someone is to link to you.