An SEO should be involved in design and usability

Make sure at least one image file name includes your target keyword and that your target keyword is part of your image Alt Text. Editorial links can be some of the most powerful for SEO because they come from other publications in your niche mentioning your company. They can also come from thought leadership guest posts that you write and get published on third-party sites. A web page can be given an immediate freshness score based on its publication date, which decays over time as the content becomes older. Rankings in SEO refers to a website’s position in the search engine results page.

Make your keywords as specific as possible

Looking at statistics behind applicable keywords will reveal traffic rates and competition levels, helping you better understand the terms and topics that most interest your prospects. Sitelinks have the benefit of distributing organic search traffic that would normally be concentrated on your homepage across other areas of your site. The search engines have an enormous task: that of indexing the world’s online content—well, more or less. The reality is that they try hard to discover all of it, but they do not choose to index all of it. The relevance of a website’s content is particularly important for search engines; it affects how high a website will appear in the search results for a given search term.

Think like a human not a spider

A large part of the search engine optimization process starts with focus: what is your website about? You have to focus on what we sometimes call ‘top tasks’. A backlink from a more important page that is high in popularity itself will count more toward a higher ranking for your website. Check forums, online communities and Q&A sites to find the questions people in your niche are asking. Providing clear answers with actionable points is a sure-fire way of creating content your target audience will love. Links found within the main body text of a webpage is more valuable than links found in separate plugins or widgets found elsewhere on the page.

Duplicate content

Now, keyword stuffing or having specific phrases on the site is not enough to get your site ranked on the popular search engines. And, it’s also of no use to get links from irrelevant sites. While an SEO might not be your start-to-finish website design resource they should certainly be involved in design and usability, and there comes a time in every website’s life when SEO and website design collide head-on: the website refresh. Although SEO is just part of the online marketing mix, it’s instrumental in boosting traffic to your online business. After all, most online shoppers start the buying process by using a search engine. Gaz Hall, a UK based SEO Specialist, commented: "Google prioritizes meta information and headers first, then body copy, and finally sidebars and footers"

Try New Things

Google continues to use natural, quality inbound links as a main ranking factor. External, or outbound, links indicate that you are well aware of the topics you’re writing about, to the extent that you’re ready to use further sources to support your content. It’s more useful to link to reputable sources, as these links have bigger credibility. Panda and Penguin are algorithm updates by Google, focused on serving more quality websites in their search result pages. Panda focuses on thin content and banners, among other things, where Penguin checks if the links to your website are natural links that make sense. The size of your images can have a big impact on your overall site speed (which is an important search ranking factor).