Understanding how crawling, indexing, and ranking works is helpful to SEO practitioners, as it helps them determine what actions to take to meet their goals. In the coming times, content from social media such as Facebook, Twitter and LinkedIn will gain more importance on the SERPs Google is famously secretive about how it ranks local businesses. Make a list of the top 10 business directories and build an engaging, content-rich business profiles on each of them.
Use outbound link strategies
The more popular and important a site is, the more links from that site matter. A site like Wikipedia has thousands of diverse sites linking to it, which means it's probably a popular and important site. If you are still basing your SEO strategy around keywords you should probably start to think a little bit deeper around user intent. Google likes to pretend that great content, and great websites, will naturally acquire links. But for 99.999% of businesses, that’s terrible advice. The increasing dominance of visual content online has brought with it new opportunities for increasing a site’s search traffic by optimizing videos and images.
“Niche down” approach
Every website has its own issues, but all websites benefit from optimizing the conversion rate. It really doesn’t matter if your goal is more sales, more Facebook likes or more newsletter subscribers. People really love to check their search rankings. Many companies want to use this as a measurement of SEO progress over time, but it is a bit problematic, for a variety of reasons. The number, accuracy and quality of your business' local citations improve its chances of featuring highly in search results. According to Gaz Hall, a UK freelance SEO Consultant : "Links from longer form, evergreen content (a 1,000+ word article that’s been popular for a long time) will be higher value than short, news-based posts."
Backlink Ranking Factors
I’d rather have a more relevant link with low authority. I’d hope that was better for traffic, but I’d not really expect it to have the same effect on rankings as a higher authority link with lower relevance. Hopefully your website is laid out in a way that allows users to easily find the content or pages that you want to promote. Search engines are invested in providing users a great mobile experience. Remember, it takes 20 years to build a reputation and only five minutes to ruin it.