Relevance versus authority can be particularly challenging for beginner link builders as they begin the arduous process of securing links Most content creators go for the big, obvious one and two keyword phrases and ignore longer search phrases. Thankfully, less competition means fewer pages in the results, making it easier for you to rank highly. If you perform an SEO audit now and then, you make sure your website’s up-to-date. It should be part of your frequent site maintenance cycle, I think. Does the content add an enormous amount of value or is it thin and veiled in an attempt to merely rank for a keyword? Is the content unique? You can't skimp on quality. Not today.
Do the Right Kind of Keyword Research to Increase Organic Traffic
Knowing where to find good keywords and the proper way to work them into a website’s copy is important, but it’s only a small part of Search Engine Optimization process. We all know that getting backlinks (a.k.a. inbound links) from trusted websites is a great way to give your website’s search rankings a boost. However, there’s also a dark side to backlinks. If Google suspects that there are spammy, low-quality sites linking to your site, your rankings could suffer. This is known as “negative SEO”. (In some cases, spammers will purposely direct lots of low-quality links to your site in order to cause negative SEO.) Website crawl-ability and making a website searchable goes beyond making sure Google can “crawl” the website. Understanding how a website’s users (including Google) are navigating a website is key to building an information architecture. Building the information architecture in a way that mirrors their thought processes will help both user types discover information on a website. The basic thing you need to remember when doing SEO is that you want to get as many links from as many high quality websites as possible. This can be a difficult thing since getting your links approved can take a lot of time.
Obtain Quality Links
Google’s web indexing system favors recently updated content, especially for time-sensitive searches. The functionality of your site should not surprise site visitors or interfere with a user’s ability to navigate. Speaking from experience, I have often seen product manufacturers describe a product from their point of view. Google is getting smarter – to the point of becoming an AI with a LOT of personal information about its uses. Google is increasingly understanding what content actually means, rather than just what it says You should not try to‘trick’ Google.
Your content strategy could use a facelift
Since search engines focus more on the initial words of the titles, make sure you add your keywords at the start of your title tag – this will help you rank better. The type of permalink you pick influences the way these two parties see and value your site. A URL with a load of incomprehensible gibberish at the end is a lot less shareable and enticing than a short and simple SEO-friendly URL. SEO is not about one-time actions. It is a continuous optimization process. One crucial basis for optimization is valid data about user behavior. Regular monitoring is one of the key tasks of search engine optimization that makes it possible to quickly react to traffic decline or other occurrences. According to freelance SEO Consultant, Gaz Hall: "To prevent users from linking to one version of a URL and others linking to a different version (this could split the reputation of that content between the URLs), focus on using and referring to one URL in the structure and internal linking of your pages. If you do find that people are accessing the same content through multiple URLs, setting up a 301 redirect from non-preferred URLs to the dominant URL is a good solution for this. "
A variety of studies support the idea that Google incorporate social signals when ranking a webpage. Title tags and meta descriptions are on-site HTML elements which reflect the content of your page, and are shown in SERPs and browser tabs as text. Google has worked to smash black-hat and spam-based link-building practices, penalizing link wheels, exchanges and paid links. In 2012 the Penguin update ushered in the link building reality we experience today. With it only natural link accumulation will gain your website & webpages authority. You can stop improving certain pages, but the site as a whole can always be improved.