Create an XML Sitemap file

It is better to create a content that is user-friendly than exhaustive. Content should be easy and simple to read. Take a moment to consider some of the most popular websites you already have links going to on your own website. Is it possible for you to post content on any of these? You could be building Back Links leading from those popular websites that hundreds of thousands or even millions of other people regularly use. While you want your sentences and paragraphs to be short, your overall content can be as long as you fancy – in-depth content is a big indicator of quality. Your SEO writer and SEO expert should be able to communicate with each other and work together to ensure the content aligns with your goals. Images, videos, slideshows and audio act as a signal of quality content to search engines… after all, you have put in the work to make your content look good and interactive!

Paginated URLs for SEO

Basically a search engine searches the web using automated programs called web crawlers. The crawlers follow links from page to page, they then send a copy of each page back to the search engine, which then builds an index of the words on each page. Many webmasters see Panda as a type of Google penalty—but it's not, really. Panda is a collection of measurements Google is taking of your web pages to try and give your pages a rating on how happy users are likely to be with those pages. Make sure the site makes good use of anchor text in its internal links. This is a free opportunity to inform users and search engines what the various pages of your site are about. Don’t abuse it, though. Google follows links. Links areimportant. So get the word out. Reach out to other site owners – preferably of topically related websites. Reviews tell what other people, your customers, think of your product. If you respond to reviews, you show your (potential) customers that you care about their opinion.

Localise as many elements as you can

Optimizing your website will invariably lead to more organic traffic later on in the life of that website, so there’s no reason you shouldn’t do it. Brand mentions and co-citations are also very important to Google, in determining the quality and usefulness of a particular web page. Search enginealgorithms are designed to detect content that was written for the sole purpose of boosting search engine traffic. With so many options, manybrands and marketers are left to ask: What are the best tactics for SEO? And even more, what are the strategies that will produce the best long-term results? How do your competitors rank? Pick out a keyword for which you want to optimize your site. Check out the top 20 search results: Are your competitors somewhere in there? What is your ranking for this keyword? This information should help you to find a good niche for you and your keywords, where your competitors are not operating. It may also be that you find keywords for which it is worth joining the competition.

SEO is Seriously Effortful Optimization

Gaz Hall, a Freelance SEO Consultant, commented: "Imagine the billions of webpages to be searched when a keyword is typed into the searchbox and the answer comes on your screen within a matter of minutes?" “Social search” is an evolving term for the way in which search engines factor a user’s social network -- also referred to as social graph -- into how results are displayed after a search query. If you're trying to get links from colleges, create content targeted at them that you can use during outreach. Trust me, there's usually something you know that you could write an entire tutorial on that would interest college webmasters. Ideally page titles should include the search term for which the website has been optimized. Every week, you should study an analysis of all the traffic from organic search queries to your website. This enables you to determine whether changes from previous weeks or months are having an effect.

Identify and remove duplicate content

Incorporating relevance and trustworthiness into your link building strategy is an essential part of your ranking efforts. Excessive repetition of keywords, and using keywords that are irrelevant to the rest of your content, are likely to earn you a penalty t. If there was one thing that we could get across to those unfamiliar with SEO, it’s that it takes time. You should expect at a minimum a few months to 6 months before you see any noticeable results. That length of time grows even longer if you have a new site, little authority, and a small amount of content. Whether it is writing the most useful article about a certain topic, or ensuring that your eCommerce system is easy to use, it is important to make sure site visitors have a positive experience, because only then will they stick around. Linking out to well-respected authority sites will not only increase the relevancy of your content and time readers spend on your site, but it is also believed to send trust signals to Google and improve SEO ranking.

Monitor the evolution of your Google search results

simple site map page with links to all of the pages or the most important pages (if you have hundreds or thousands) on your site can be useful. Creating an XML Sitemap file for your site helps ensure that search engines discover the pages on your site. If you own a website that’s been around for a while, you should already be ranking in Google for a few hundred keywords. Knowing what they are is a perfect way to kick-start your keyword research. What factors do you need to bear in mind? Does keyword usage still apply? A very common approach for cross linking is by doing footer/sidebar links and content deep linking. For search engines, it gets really easy to rank, when you have links to your webpage containing relevant keywords from other domain names. Write legible, readable copy, and treat the meta description as if it’s an advert for your web-page