Try to Learn SEO the hard way

You can use some practical tools that’ll make it much easier to find keywords. You will still have to make a short list yourself (no corners to cut there), but once you have ten to twenty proper keywords, you can use several tools to find similar keywords. Using these tools will significantly speed up the process of coming up with long lists of keywords. Find out who your customers are and what words they use to describe your product, because people will use the same terms to find your website. Using these terms, often made into long-tail keywords, can really help you optimize your local business SEO. As content marketing evolves, it is more beneficial to go beyond the written posts to new formats that allow you to broaden your value. If you website is new, however, or you have a low domain authority, just posting a blog to your site is going to have hardly any benefit from an SEO perspective. Look at any forums, blogs, message boards or other chat services you might be using. In many of these environments, it is acceptable for users to give contact information and even drop links to their websites, as long as they do it in a certain way.

Learn SEO the hard way

Online search is a murky world for those looking to be found at the top of Google's Search Engine Results Pages (SERPs). Google is looking for authoritative sites that are actual businesses that are getting legitimate visitors to their site. Use keywords in the URL of your page. Using a website URL that’s full of symbols and numbers will hurt your ranking since most people aren’t searching for numbers or symbols. You will receive more traffic by giving your site relevant keywords. More and more, search engines have begun to incorporate social context into their search results. Heading tags (not to be confused with the head HTML tag or HTTP headers) are used to present structure on the page to users. There are six sizes of heading tags, beginning with h1, the most important, and ending with h6, the least important.

Local Link Building

Canonicalizing URLs is a very important aspect of Search Engine Optimization but also of Social Media Marketing. Make it easier for search engines to index your website. Make a list of the keywords for which you want to rank highly. Does the content you share on social media and your blog cover those keywords? Zero in on one or two of your most desirable keywords and find ways to make content under those keywords more shareable. Why do you need a Freelance SEO Consultant Integrate selected keywords into your website source code and existing content on designated pages. Make sure your website is optimised for mobile. When someone is searching for something on a mobile device, Google will now promote websites which are mobile friendly ahead of ones that aren’t.

Identify your SEO keywords

Gaz Hall, a SEO Expert from the UK, said: "More and more we are seeing the use of keyword clustering from sites that are making it beyond the scope of mediocre search results and traffic margins. " Machines are writing stories and that is often something Google is not a fan of. In the earlier days of SEO, the organic search engine optimization discipline was more of a technical skill, of making sites crawlable. Then the focus switched to creating quality content where keywords were used in a natural way. Over the years, SEOs have become really good at understanding keyword intent and segmenting the marketing strategy to match intent. Google is a search engine that follows links. For Google to know about your site, it has to find it by following a link from another site.

Is your content visible in search results?

301 redirect is a permanent redirect from one URL to another. Whether you’re switching domain names, restructuring your URLs (more on that in the next section), or consolidating content as part of your website redesign, setting up 301 redirects is crucial to ensuring any “SEO juice” from your old URLs gets transferred to your new URLs. Your page title  should be naturally descriptive and contain the right keywords. Most SEOs place this near the top in terms of ranking power. It's also important to ensure the title is catchy because this tag is what Google often shows in the search results. This means make it click-worthy! And the fact is all of your copy needs to be buttoned up. You need a lot of keywords that are worked in naturally without keyword stuffing. Great content marketing is essentially the bait you put on the end of your hook to attract the fishes. And SEO, in this analogy, is the fishing rod. SEO and Content Marketing work together to not only reel in your audience, but also keep them revisiting your page and engaging with your website (all good stuff). You can’t master SEO ina day, but you can resolve to make small steps in each of the areas of SEO that will make your site better and your efforts more impactful. To fully make the most of local SEO, you need to ensure that all of your content is pointing to your target areas.

Nobody likes ugly URLs

Hopefully your website is laid out in a way that allows users to easily find the content or pages that you want to promote. Content strategy and execution is a discipline in its own right. If you are looking to build a genuinely compelling brand experience shortcuts cannot be taken. The technology used on your website can sometimes prevent Google from being able to find your content. Rich media (Flash, JavaScript, etc.) can lead to Google not being able to crawl through navigation, or not see content embedded in a webpage. If you’re not able torank on the first page, try to write another article, focused on a (even) more long tail keyword. Make it a little bit more specific, more niche. And see how that goes. Search EngineOptimization is all about making your website more visible to people who are using search engines to look for your product, brand, or services.

 

Some other SEO resources include:

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