Providing value earlier in the consumer buying process

You can’t expect Google to see you as an expert on a certain topic when you have only written two sentences about it. This indicates to Google that your page probably isn’t the best result to match the search query. Picking the right keywords to optimize for is very important. Usually, it’s a good idea to pick mid-tail keywords, including the local area you are focusing on. On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. Ever wonder how to pick the perfect keyword topic for your blog or website, or find one that will have the most value? Most SEO strategists and content creators focus on, at best, two of the eight dimensions they should analyze when creating a keyword strategy for a website. Much like other SEO strategies, keyword research has evolved to a level that goes well beyond “how many people are searching for a topic.” It now includes many more variables that help define how much value a topic will bring to a website. What it boils down to is that the exact strategy you’re using for on-page SEO -- creating relevant, high-qulity content for a human audience -- should also help take care of your off-page SEO. It’s the classic two birds/one stone scenario. You can increase your search rankings and earn natural inbound links by creating amazing content.

What is that page’s PA (page authority)?

Links increase the authority and trustworthiness of a page to search engines, which increases the overall authority of that website. While the page meta data (page description and keywords) are not nearly as important as they used to be, they still count. Take advantage of them by putting your keyword or phrase there. You can no longer present less information on your mobile site than on your desktop site. Your content has to be the same on both, because, in the future, you can only rank on the information that is on your mobile page. Remember: Google wants to see that people are spending time on your website and the best way you can ensure this happens is by making content that people want to read. Moreover, you need to ensure that that content is presented in a way that encourages people to stick around. If you are taking the time to create, publish and promote content to build backlinks, it’s smart to measure your progress.

Word count is a complicated SEO metric

Some of the first things you probably think of with regards to SEO are links. Links are good. We need lots of links to our site, and to our pages, to be successful. This is part of Authority, that sneaky third aspect of SEO. To add to your understanding of links, internal links (or links from your own website) are also incredibly important. They’re how we pass our website’s authority around. And those super nav links? They create links from every single page on the site, to every single other page on the site. Placing ads in front of potential customers has traditionally been one of the easiest ways to introduce your product to the world, but things have changed a lot over the years. While traditional advertisements still have their place, companies no longer have to rely on a chance encounter to get their products in front of their customers. The direction that you take to improve the visibility of your site on the web should be decided upon by analysing the current state of your website, the audience you are targeting, your business objectives and any previous SEO work that has been carried out. You can read an onsite SEO beginners guide here. We’ve known for a while that Google isn’t the way people find content anymore. Audiences live on social, and it’s the primary source of new information. Still, the new era of search has taken a prominent role as a place where people are looking for solutions. You find solutions on Google every day, but it may have become such a part of your daily routine that you haven’t realize how easy it is. Educational content can be described as content that teaches people something or helps answer one of their questions. Having a blog is a great way to consistently provide your readers (and search engine surfers) with new, informative content. The articles are typically short and have key takeaways or downloadable resources attached to them. These types of resources make great pages for other sites to link to.

Benchmarking Current Traffic Sources and Volume

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "If you provide valuable information on your website for visitors, design a good user experience, and implement all the known algorithm factors, your website has a good chance to move up on the search results list for your company’s targeted keywords. This type of SEO is sometimes called white hat SEO, but you can just think of it as the proven and ethical methods. " Do your maths - its one of the primary resources for this sort of thing.Google alone uses over 200 different signals in order to rank web pages and these signals change based on the type of content, industry, user intent, and other factors. There is not a one size fits all approach to SEO and what works for one business may not work for another, even if they’re in the same industry. The title of a post is important for many reasons. Well-structured titles will help search engines understand what the page is about. Long tail keywords are essentially longer more specific keywords that tie in directly to your content. For example, if you are selling woman’s shoes on your eCommerce website. The main keywords would likely be: “ladies shoes”, “woman’s shoes”, “girls shoes” and other similar words. When you architect a website and you place SEO at the forefront of a web project, you’re doing two things simultaneously. You’re making sure your website will be usable by search engines and your actual website visitors.

Providing value earlier in the consumer buying process

Don't commit the cardinal sin of letting dots ruin your page descriptions SEO is a set of practices and techniques to optimize a website to get it to the top of the search result listing for specific keywords or terms. Incorporating relevance and trustworthiness into your link building strategy is an essential part of your ranking efforts. Rankings matter. But they’re not the metric you should be focusing on. Don ’t keyword stuff  write naturally using synonyms, relevant terms and lots of nouns Build a brand and focus on consistent quality.

Sooner or later you see that free SEO alone doesn't deliver the results you want

When working on your content, you should take the next biggest thing into account: voice search. Yes, it’s been around for a while. But with the advent of Apple’s Siri, Amazon’s Alexa and Google’s nameless Home assistant, things are moving fast right now. Mobile SEO is a challenge for digital marketers. The screen being small and of low resolution hinders searches from scrolling down to the bottom of a page, let alone be going to the next page. Search engines were nothing new; the first one was Archie created back in 1990, and there had been more than a few created between then & when Google launched (most notably Yahoo!) The link structure of the Web serves to bind together all of the pages that have been made public as a result of someone linking to them. Through links, search engines’ automated robots, called crawlers or spiders, can reach the many billions of interconnected documents. One good way to know what’s coming in the world of SEO is to keep your eyes peeled to industry news sites and specifically Google’s own blog.