Google gives significant credit for anchor text in the copy

Content (marketing copy, etc) may be king when it comes to converting visitors, but for search engine rankings, link weight, domain authority and intelligent distribution of link weight appears to be much more effective, even when it means removing content. While the page meta data (page description and keywords) are not nearly as important as they used to be, they still count. Take advantage of them by putting your keyword or phrase there. Fast web pages are good for your website visitors. They are also good for search engines. Google prefers fast-loading web pages. With search engines becoming smarter and more sophisticated with each passing day, it has become crucial for businesses seeking the benefits of organic search engine optimization to comprehend the undertaking required to rank highly in competitive search verticals. In the earlier days of SEO, the organic search engine optimization discipline was more of a technical skill, of making sites crawlable. Then the focus switched to creating quality content where keywords were used in a natural way.

How can you enhance the user experience?

Research proves the importance of gaining a presence on the first three pages returned by the search engines. Being on the first page of the search engine results page (SERPS) should always be the target. The more your website gets passed around between users all over the country (or even the world), the more popular search engines will start to take notice of your website, and the higher up it will generally appear in rankings and results. Don’t over promise in the title. Even though it may make people click, as soon as they realize you tricked them, they will leave your website, which is a sign of bad quality for Google. There are many ways to market your business online and they all work in very different ways. One of the best options for new businesses is called search engine optimisation or SEO for short. This is the process of improving your website position in search engines like Google, Yahoo and Bing. SEO takes time to work as it is all about building up the reputation of your website. While climbing the rankings on Google and the other major search engines, getting higher quality, trusted backlinks is really now one of the only ways to go.

Interlink your web pages

Google’s shifts and tweaks on ranking algorithms are happening more often. What you’ve learn from an SEO competitor analysis may no longer be true after a couple of months. Competitor analysis in SEO is great for getting valuable insights, but it won’t give you a remarkable boost unless you also provide unique value to your visitors. So keep an eye on your competitors, while constantly working on ways to improve UX on your site. Don’t use hidden text or links on your website to optimize your site for search engines. Some webmasters will try to make text or links invisible to visitors but visible to search engine spiders. One way they do this is to use white text on a white background. Search engines can now easily spot this sort of behavior, so it will not help your site rank at all. When building your content, you’ll want to include localized keywords so that the search engines know you have offices and operate in certain locations. The number of external links you receive is important. Some of the top SEOs say external links are simply invaluable to your ranking power. If you have the money, you can speed up your Link Building process significantly by purchasing links. This is done in a similar fashion as advertising. There are websites that build up their content, do their SEO and get their site to become popular. Once that happens, they offer to place your link in their site; for a price of course.

Pay attention to Google’s official webmaster guidelines

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "Links found within the main body text of a webpage is more valuable than links found in separate plugins or widgets found elsewhere on the page." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! Integrate keywords, not only into the content itself, but also into the title, the meta description and even the canonical URL. It can take months to see a real impact from SEO, and if your site is fairly new (ie. you just launched and have little to no content), it will take even longer to see noticeable results. Understanding what your customers and users want to learn and know is exactly how you should be developing your SEO strategy. A good starting point would be to use Google Analytics to identify your top 10 ranking pieces of organic content, and see what contextual changes you can make so they remain pertinent. But be aware of making too many changes, you don’t want to destroy the very thing that made them so popular in the first place.

What Is Good Content?

The canonical URL tells you / Google what the source of a page is. The majority of web traffic is driven by the major search engines like Google, Yahoo! or Bing. Although social media and other types of traffic can route users to your website, the bulk of website traffic is driven by search engines. This statement is true regardless of your website’s purpose. Use Google’s PageSpeed Insights tool to analyse how well your website performs on mobile versus desktop. The tool even provides pointers on how to improve specific pages, with the most common culprit being slow user experience, usually as a result of Javascript and HTML hiccups, which should be forwarded to your website development team. Some SEOprofessionals have been predicting the demise of links for a several years. But there’s little evidence to support this trend so far. SEO is a long-term commitment that offers long-term results. Know that good SEO isn’t going to take a few days and you won’t see huge results in weeks. SEO takes months, but the benefits last for years.

Google does give significant credit for anchor text in the copy

Googlebot is the name of Google’s web crawler. A web crawler is an automated program that systematically browses the Internet for new web pages. This is called web-indexing or web-spidering. Google’s Penguin 4.0 is now included in the core algorithm and is updated in real-time as of September 2016. Before this rollout, website owners waited years to recover rankings lost because of questionable SEO practices related to manipulating links. Keyword research is still useful for example but we now know that Google doesn ’t want us to overly stuff our website with those search terms. Instead, the recommendation hovers at around 1-2% keyword density. If you write a long article and include the search term a few times, then that should be enough as long as it’s also in your code a little, or in your file name. If your site is new and is in a competitive niche with high DR scores, then your initial plan should be to build links directly to pages you want to rank. After crawling your site and collecting every bit of information possible, search engines index and organize their findings in databases (think of these as massive file folders). All of these databases make up what’s called The Index.