Clicks, Conversions, & Clients: Leveraging Search Engine Optimization to Transform Your Audience

If Google decides a site no longer adheres to its quality guidelines, they may apply a site-wide penalty pushing the results down for every page. The more infractions, and the greater the seriousness of the infractions, the bigger the penalty and the further the site will drop. For people who track their site’s ranking on Google Analytics on a daily basis, it is not surprising to see the ranking move between positions one and six. Many will ask; why is my ranking fluctuating this much? What should I do? You do not have to do anything! 301 redirections carry link juice with them. You’ve told Google that page B replaces page A, and that users can get the same great value from the new page as they did from the old. As ourinternet ecosystem has evolved, we have shared increasing amounts of personal data with services we use every day, from social networks to search engines. They then use this data to tailor the content they provide us with to what they think will be most appealing, engaging or relevant. Successive Google algorithm updates have seen the nature of SEO change radically. Where once processes such as keyword stuffing – cramming words that are popular in Google searches into your website’s copy, whether they make sense or not – may have worked, now they can actually work against you.

Ensure your website looks the part and that it’s easy to use

As search engine bots crawl and index webpages, links serve as bridges that let them reach the billions of interconnected pages on the internet. From there, search engines are able to analyze and “understand” the contents of each page. Hiring a professional website designer can help with the cosmetics and get you taken seriously by your visitors. You'll also want to be sure that you're not misleading visitors, they should be getting what was advertised when they looked at the site's description. The basic thing you need to remember when doing SEO is that you want to get as many links from as many high quality websites as possible. This can be a difficult thing since getting your links approved can take a lot of time. I’m sureyou don’t need me to tell you that analyzing the link profiles of your competitors is one of the best ways to find backlink opportunities for your website. Create links on Q&A platforms.We all have questions, and we are all looking for answers. The best places to look for people that have questions are Quora and Yahoo Answers. Just as you would do with blog comments, always add value to the conversation and link only to good resources.

Sooner or later you see that free SEO alone doesn't deliver the results you want

Because there has been quite some news about Google’s Penguin update and before that its Panda update, people are blaming those. In the earlier days of SEO, the organic search engine optimization discipline was more of a technical skill, of making sites crawlable. Then the focus switched to creating quality content where keywords were used in a natural way. If you try to gain links from irrelevant websites (even the quality and trusted ones), you won’t receive any link juice as search engines will consider it as one of the manipulative techniques. Anchor text diversification is all about not having the text links. Using bucket brigades is one great SEO strategy to increase user experience, according to Backlinko. These are simply words and phrases that keep people engaged. In order to get the authoritative links that Google respects and sustain your search rankings, you need to concentrate on getting contextual links (i.e., links surrounded by relevant content).

Analyze which keyword phrases have had a significant decrease in visitors

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "Even after all of the changes with the search engine algorithms, inbound SEO links are still the biggest influence for search engines." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! If you’re looking to carve out a niche in marketing, it’s paramount you establish a strong domain authority in that particular field. ‘Mobile indexing first’ means that Google will look at the mobile version of your site to decide how high you should rank. Editorial links can be some of the most powerful for SEO because they come from other publications in your niche mentioning your company. They can also come from thought leadership guest posts that you write and get published on third-party sites. As other search engines become the default Web browsers instead of Google, it makes sense to optimize for those search engines as well.

Little nuances add up when it comes to SEO success

Conventional wisdom has been that 301 redirects only pass about 85% of link equity. Whenever your URL changes, think of what you may have going on that’s attached to those URLs. One of the most time-consuming parts about link-building is actually finding places that will give you links. Just like it took a lot of time and effort to get to the top of the SERPs, you need to take time to assess about 4-6 weeks of ranking. This will help you understand the source of the problem and rectify it appropriately. Contextual link building is the quickest way to boost your site’s search performance.

Clicks, Conversions, & Clients: Leveraging Search Engine Optimization to Transform Your Audience

You should definitely include keywords in your navigation bar. All other metrics being equal, would you rather have a high-authority link with lower relevance or a highly relevant link with low authority? Overall, the goal of onsite optimization is to increase the relevancy of a web page (link is external) in response to a specific query. Unfortunately, SEOs often get caught up trying to please search engine algorithms and forget the most important optimization principle: do what’s best for the visitor. The ultimate goal of any marketer is to create a diverse range of high quality backlinks from various credible sources. But not all marketers tend to achieve this pinnacle. It takes time and patience and a lot of strategizing and in the end it is never that straight forward and many marketers in the process tend to compromise on the quality of such links and end up deterring their own websites with toxic links. Be careful in monitoring your comments and delete those which you think are linked to spammy sites or to the blogs which are not of your niche. If you are linked to other sites which are of not your niche, those sites can harm you.