So if you’re interested give our team a call today and enquire about our professional training courses. You need to make sure that your address is in the area you are actually targeting. If you can’t back up your marketing in a specific location, then your efforts are never going to be as rewarding. Unfortunately, if Googlebot can’t crawl your site then it won’t be able to access your site’s content. The dates traditionally included in blog post URLs do not have to be there—and by removing those dates, you make archived posts look fresh. Indexing webpages allows search engines to quickly provide the most updated links to relevant pages for users who type in a search query into the search engine.
Fun with SEO for now
It is especially problematic when /page and /page/ show the same content since, technically speaking, these two pages aren’t even in the same directory. You never want to leaveanyone (especially search bots) guessing what your content is about. That’s why you need to name URL paths using easy to understand language that spells out the content precisely. Search engines typically assume that the more popular a site, page, or document, the more valuable the information it contains must be. Content focused on current trends in fashion, design, or marketing that is relevant to a particular time is also not evergreen. Amazingly enough, they can analyze billions of pieces of data in as fast as 0.5 seconds!
Inbound link-building is an important SEO strategy, and a great way to do this is to make friends with other relevant, local businesses so that you can share links and promote one another. Perhaps you could organise a community event together or work out some kind mutually beneficial offer for customers that will give you the opportunity to create links on your sites? Phrases like “keyword research” and “organic search” are bound to come up when you start talking about SEO. The type of traffic we want to build is the type that will compound and will never go away. We want to create traffic today that will still give us a little trickle in five years. Combining hundreds (or thousands) of little trickles, our site that converts, and a great product we will create a giant river. Most SEO consultants are looking to build backlinks. The deluge of content that has appeared on the web over the past few years has reached almost terminal velocity. Often your website won’t already have web pages to target some of the important keyword phrases you will want to target;
When your use of keyword research becomes obsessive
Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "When launching a new website that replaces a previous version, use 301 Redirects to tell the search engines that your pages have moved. Doing so will retain your hard-earned Google Page Rank and your search engine positioning should stay more or less intact. If you do not use 301 Redirects when launching a new/replacement site, search engines will still have your old pages contained in their index, and both search engines and visitors seeking out your content will encounter broken pages when they try to visit your site. This will result in lots of 404 Page Not Found errors. When this happens, your search engine rankings will most likely drop." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! Be aware of long-tail keywords, which are usually three to four words in length. The longer the keyword, the more specific it is. That means lower competition and, often, higher conversion rates by nature. Another one of the best SEO tactics creates even more links to your site to improve your SEO. Local SEO practices and building profiles on business directories can build online authority for your brand and make a bigger digital footprint for your website. Google research has found that many queries are seasonal and can therefore be fairly reliably predicted. Use sub-directories rather than sub-domains when possible. Sub-domains do not share link love from the main domain as it is treated as a different domain.
In days of yore, SEO agencies would take on a client, create a website, copy and paste a deluge of keywords at the foot of all its webpages, and make it magically disappear by turning the copy white. An authority website is a site that is trusted. It’s trusted by its users, trusted by industry experts, trusted by other websites and trusted by search engines. Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites). The robots exclusion standard orrobots.txt, is a standard used by websites to communicate with web crawlers and robots. It specifies which areas of the website should not be processed. Not all robots cooperate with robots.txt; namely: email harvesters, spambots, malware, and robots which scan for security vulnerabilities. Although you may outsource some of the work, SEO is still your primary job as a site owner. This means you will have to oversee the process, as tedious as it may seem at times. You cannot let the little details slip by you. One wrong keyword or a broken link today could lead to a poorly ranked site tomorrow. So be sure to stay on top of things and micromanage your site.
Here's what industry insiders think about stickiness
Social tools form a vast (and anarchistic) town square where anyone can post and instantly (yes, within a second or two) reach a billion people. You should also check out the demographic data of your audience. In Google Analytics, you can find more information under the “Audience” menu. There is no registration or fee. If you have done this in the past you may have been told to include the exact keyword a certain number of times on each page. The text of the link helps provide Google additional context about the topic of the linked page, i.e. what keywords that page should rank for. So links that contain keywords related to what you sell or where you’re located – and even links for your brand name – are going to help you rank.