Duplicate content is your website’s worst enemy. Google is very serious about penalizing websites with duplicate content, descriptions or titles. On page SEO of course refers to all the strategies that you can use within your pages to get Google interested in your site. This begins with content – and it begins with having a stronger understanding of the subtle changes Google has gone through in recent times. Digital marketing is most powerful marketing technique which involves several other important marketing tactics, strategies and SEO is one of them. As part of any digital marketing strategy, Search Engine Optimization (SEO) is integral to driving customers to your business via online platforms. Unlike some aspects of themysterious Quality Score “secret sauce,” we know that Google takes landing page relevance into account when calculating Quality Score
Pay attention to rankings
Brainstorming keywords is the easy part of an SEO strategy, especially if you’ve been working in your industry for a while. One good way to identify keywords is to think of the phrases or the questions that potential customers ask when they’re considering purchasing your product. Keyword Research is the first and foremost step that should come to your mind while beginning with your optimization mission. It is simply, researching and zeroing down on those words which, a user will probably search (in any given Search Engine), which directly (or sometimes, indirectly) relate to your business/products/services. Seed keywords are the foundation of your keyword research. They define your niche and help you identify your competitors. Stop looking for quick wins and focus on building a trustworthy brand filled with incredible information. If you do that and you do just the smallest bit of marketing to give yourself a push, Google’s algorithm should do the rest and reward your enthusiasm! The best way to figure out what keywords you want to focus on is to look at the keywords your competitors are focusing on.
Learning about static pages
Remember that if you use black-hat SEO techniques, you run the risk of getting penalized by the search engines and having your web site permanently removed from their index. Search engines, such as Google and Bing, reward websites that help them effectively answer search queries, like “how do I improve my SEO?” and “patient retention marketing for dentists.” They crawl the web in search of the most relevant responses, based on information found throughout different websites. Test your site’s link and fix the broken links to minimise the error pages or the duplicate content. Your content should be appealing both for users and search engines and thus, both readability and crawlability should be taken into consideration. How do you add content to Google? It sees the same content word for word across two or more sites and sees it as low quality and either penalises it by ranking it lower than other sites, or filters it out altogether. Thus, the door for spam SEO was wide open and high rankings were able to be achieved with relatively simple methods.
Behind the SEV curtain
Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "Answering the question “what is Negative SEO?” is complicated because there are so many tactics employed by black hat scammers. However, if you understand the basics of white hat SEO, then you should be able to figure out how people can use these strategies to attack others." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! Google might interpret that important information is available on pages that you link externally through the keywords. Some Google searches show a descriptive box at the top of the search results. Google calls these boxes 'featured snippets' because unlike their regular web listings, the page's description (the 'snippet') comes first. The dates traditionally included in blog post URLs do not have to be there—and by removing those dates, you make archived posts look fresh. Gone are the days when you have to mention exact keyword phrases a specific number of times at a certain frequency.
To get fast rankings, you need analytics
SEO is not just one technique, if you focus on just one thing you will not get the full benefits of SEO and you risk losing everything if Google change their algorithm again. It’s nosurprise that customers are tired of being sold to, particularly across the internet. The reality is that, for many businesses, 10-20 high-quality links will lead to top rankings in short order – sustainable rankings will last for years. If a search engine makes a page request that isn’t served within the bot’s time limit (or that produces a server timeout response), your pages may not make it into the index at all, and will almost certainly rank very poorly (as no indexable text content has been found). When trying to optimize your website for search engines, it can be tempting to take shortcuts. You may want to try tactics that will speed up the process and help you start ranking higher faster. But shortcuts and black hat tactics like keyword stuffing won’t help you; they may actually hurt you.
Consistent doesn't mean identical. when you're discussing widgets
Google will rank it – for a time. Structured data is essential these days. It’s your page summary in re-usable chunks of content that Google loves. Don't go overboard with your internal linking or you risk overwhelming the reader. One or two relevant links per post is usually a good maximum, with more in longer posts. With the nature of today’s online world being so vast, a business needs to work longer and harder in order to gain the recognition it deserves. The draw of evergreen content, as Moz.com puts it, is continued, sustained success.