Get People Talking About Your Brand Strategy

Over time, the search engines have become smarter and can actually recognize what a piece of content is about. Would you rather read 5 articles about one subject, or one or two well thought articles with significant amounts of data or thought process to back them up? It remains informative and retains its original quality. Broken links affect site experience, and, say it out loud, Google penalizes bad experience. Get a site report from a provider of your choice. Make sure content is not buried inside rich media (Adobe Flash Player, JavaScript, Ajax) and verify that rich media doesn't hide links from crawlers.

Don’t be afraid to use long-form content

On page optimization is very essential to gain visibility in the search results as without optimizing your on page factors, you won’t be found in the Search Engines. If you provide valuable information on your website for visitors, design a good user experience, and implement all the known algorithm factors, your website has a good chance to move up on the search results list for your company’s targeted keywords. This type of SEO is sometimes called white hat SEO, but you can just think of it as the proven and ethical methods. Google RankBrain is perhaps the greatest invention/best algorithm so far by any search engine. The RankBrain is a unique artificial intelligence signal targeted at improving search results on Google. Ideally page titles should include the search term for which the website has been optimized. An SEO professional without analytics is a blind one; analytics are the key for measuring which tactics work and which do not.

Analyse your existing search queries

Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems. If the usability of the web page is bad, users won't be able to find the great content and your link. Is the page with your link easy to navigate? Is it easy to find your link? Does the web page load fast enough? A site that hasn’t done its keyword research is like a car driving in the dark down between two points. Keyword research is a constant and has been and still is a cornerstone of SEO. Do it before you do anything else! Are internal links as valuable as external links? So if the image is decorative, keep it out the way - either make it a background image or set ALT="" (don't just leave the ALT text off, as some screen readers may then read out the file name which is even more annoying). You are going to plant some seeds.

Is your content marketing strategy consistent with your traffic and conversion goal?

According to Gaz Hall, a UK SEO Consultant : "When searching for websites to get links from, we recommend you do not target websites with lower than 10 URL Rating and 10 Domain Rating to save time and weed out the poor sites." Choosing the right keyword isn’t just about choosing a keyword that attracts lots of visitors to your website, it’s about attracting the right visitors to your website. No matter how much fun I have with my responses, people often seem disappointed (if they do not chuckle). Evolving user habits make responsive design essential from both an SEO and user experience perspective. Website owners used to litter their content with tons of keywords in order to rank higher on Google. Now, the search engine penalizes for those practices.

Get People Talking About Your Brand

To improve the content, backlinks, and keyword optimization of your website, a good SEO strategy plan starts with keyword research. Many questions consumers ask these apps are questions on what services are nearby. If you don’t know what you’re aiming towards, who you’re targeting or why you’re doing it, then it is likely that the content you create and the attitude you take will be disjointed and even counter-productive to your end goal. Higher rankings lead to more clicks and visits from interested searchers, and that search traffic is uniquely valuable because of its high relevancy and timeliness -- people search when they’re interested or ready to perform an action. Ensure that all published and indexable content on your website is strong and provides value to a user who might view it.

Make your content scannable with keyword-rich headings and helpful visuals

Search engine crawlers and indexing programs are basically software programs. These programs are extraordinarily powerful. They crawl hundreds of billions of web pages, analyze the content of all these pages, and analyze the way all these pages link to each other. If you are dabbling in SEO for your small business chances are you’ve probably heard the term “long tail” at this point. It basically means bundling all of the searches that no one is ranking in. If users consistently ditch your site, it’s a sign the content doesn’t match up to their expectations. While changing the URL and metadata for your content isn’t exactly using social to win at SEO, to us it’s all the same process. That’s because within our CMS we’ve created tools that set up SEO right from the Entry Editor — before the content is even published. Be informative. Above all else, ensure you have informative content. The most entertaining writing doesn’t make you an authority on much more than entertainment.