Reasons why marketers love social media

Excessive link exchange ("Link to me and I'll link to you") or partner pages exclusively for the sake of cross-linking will negatively impact a website’s ranking in search results. By usingGoogle Developers’ PageSpeed Tool, you can quickly and easily understand just how long it takes for your site to load as a whole as well as individual pages. A key part of our role is to assist you and your web developer to ensure that as many pages of your website are correctly indexed and that there are no technical impediments to your online success. Use Google’s Mobile-Friendly and Page Speed tools to ensure your website converts the most mobile visitors possible, and make it easy to contact you from the top and bottom of every page. Remember that quality always overrides quantity and focus on relationships and people, rather than numbers.

A do-it-yourself guide to search engine spiders

Sitting at your computer without a plan is futile. Website content doesn’t just materialize. You have to have some type of outline. It is important to plan what you need to write, why you need to write it, and who you are writing it for. These can be a great way to structure content within the content itself, rather than relying completely on the webpage’s presentation. For us peasants, this is a difficult thing to overcome, as you just can’t compete with the likes of a Best Buy. By getting your business in global, regional and local directories, you will be able to add a little extra boost to your SEO and improve your business’ trustworthiness in the eyes of your customers. If you’re looking for long-tail keywords (more on those in a second), then this tool is a great idea.

What is SEO really about?

What you don’t want to see is content that is too short, doesn’t deliver the information you’re looking for, and contains too many keywords. With all the searching your potential customers are doing, you can gain a great deal of information about exactly what they’re looking for. Voice is consistently overtaking its own numbers, month after month. Long tail SEO can attract traffic. Utilizing Social Media is a first step for many webmasters with nothing to offer, which is a reason why their young websites fail. Hitting up Facebook, Twitter, YouTube and other gathering places on the Internet is something you should wait to do, at least until your website has enough meat to make a good first impression. You only get one. An oldSEO trick is to create multiple pages for a given service you offer, but make each version of the page centered on a certain city you want to rank in.

Everything you need to know about hits

Gaz Hall, an SEO Expert from SEO York, said: "Some websites have suspiciously large number of external links. These are probably the websites which buy links in bulk. These websites are in some ways, spammy websites. Linking to such sites can result in a penalty by Google." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! In return, search engines reward helpful websites with better search rankings. Make a list of evergreen topics, and then do research to pick the best ideas. Too often, business owners create a decent site, and then forget about it. To best understand your backlink profile, it makes sense to look at a few top level KPI’s such as the referring domains and IP’s, the country from where the backlink is coming from, and the Top-Level-Domain.

Reasons why marketers love social media

Twenty years ago, the World Wide Web as we know it today didn’t exist. Ten years ago, only early technology adopters used search engines, and Google was a struggling young upstart. Now, 92 percent of online Americans use search engines (nearly 60 percent do this every day). The link structure of the Web serves to bind together all of the pages that have been made public as a result of someone linking to them. Through links, search engines’ automated robots, called crawlers or spiders, can reach the many billions of interconnected documents. Whereas SEO gains traffic naturally, SEM does it by purchasing ads on search engines. A little keyword research can go a long way in helping you understand what your audience wants. Start by compiling a list of backlinks.

Don’t forget onsite SEO

People can use a site like Scoop.it to aggregate their own pages of links on certain topics. So, no right way to do it, takes little longer than other channels, a lot longer, and then most people just totally misunderstand it. The goal is to give a great impression to Google that your content is rich and unique. Guest posting; submitting the same article to multiple websites, stuffing content with keywords that are rich in links; these are things Google can penalize you for. It’s always recommendable to write great content, use keywords naturally, and ensure content is 100% plagiarism free every time. If a search engine makes a page request that isn’t served within the bot’s time limit (or that produces a server timeout response), your pages may not make it into the index at all, and will almost certainly rank very poorly (as no indexable text content has been found).