Does it still read well for the human user?

Real value generates traffic, followers, engagement and backlinks. See who links to your competitors, try to connect to the relevant ones and ask for a share. Make sure to craft an engaging email and why you think they’d like to share your content. The idea of this kind of content is to remain useful irrespective of the time. For instance, “How To…” articles stand the test of time because someone somewhere will definitely need that guide at some point in the foreseeable future. Plus, evergreen content does not need much updating (unless there is new information), unlike news and seasonal articles. Sitemaps help Google understand your site. Anything that helps Google do its job will give you a boost, and these are no different. See what keywords are most popular in each country you’re targeting, and optimise the pages on that country’s section of your website accordingly. Also, remember that even a correct and accurate translation of a keyword or term may not be what people actually use to search for a product or service locally.

Increase the likelihood that people will share your content.

Study your niche (a.k.a. know your target audience!) and write specifically for the purpose of helping them. Finding authoritative sites that’ll link back to your pages can be difficult.Whereas a page's title may be a few words or a phrase, a page's description meta tag might be a sentence or two or a short paragraph. Googlenow more than ever, don't just want more content, they want content that they feel is quality. Instagram does not have the ability to link to a website from individual posts.

Things to avoid when dealing with RSS feeds

You may begin with top-level, aggregate numbers, but you must drill down into specific pages that can improve products, services, and business sales. Type in your keyphrases. Atleast look at the first page (the top 10) and see what everyone else has in their description tags. Does it look like they’re being pulled from the copy on their pages? Add structured data markup in your website's code to include vital business information for Google to find and showcase. You can read an onsite SEO beginners guide here. Think hard about the overallmessage of your content, including the ideas that you are presenting to your readers. Issues related to reputation are generally one of two things: a site’s brand is not appearing where it should in the SERPs or unsavory results appear at the top of a branded query.

Your SEO investment could amount to less of a result than you may have hoped for

We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "You will plant three seeds today, are you ready?" Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! If you plan to do some basic SEO, it is must that you know how search engines work. It’s true, that a few duplicates on your site won’t hurt you, Google is clever enough to filter them out, but when you reach a large scale, often on ecommerce websites with hundreds, if not thousands of product pages it can become a serious issue. A keyword like ‘coffee’, for example, wouldn’t tell you very much. Original Content Is King, they say.

Does it still read well for the human user?

The hardest part can be knowing what customers want to read or watch a video about. From an SEO point of view, the answers can be found in a specialized form of customer research: keyword research. Customers tell Google what they care about, and through the keyword research tool Google allows marketers to view that data. If your product pages areSEO optimized, your company and products appear higher in the search results. HTTPS secures the connection to the website you are visiting. I’m sure you have seen this in action; look at the address bar in the browser and find the lock icon on the left-hand side. Is the lock closed? Then the connection is secure. A page’s title tag is the clickable text that appears in search results. Though easily overlooked, it’s one of the most important factors in on-page SEO and capturing your visitors’ attention — describing in just a few words what a page or document is about. Ranking in Google is getting more and more complex every day. The algorithm is this huge monstrosity and it is impossible to get anywhere even using all of the top SEO ranking factors.

Is this the end of bread crumbs as we know it?

It’s no secret that search engines have changed the way we search, find, and do business online. They seem to magically sort through countless web pages, find answers to your questions, and deliver results to your searches in a snap. But how do they do it? By using a few complex steps to deliver results that answer or match your search: Crawling, indexing, ranking and delivering. Thus, the door for spam SEO was wide open and high rankings were able to be achieved with relatively simple methods. Creating great content may even help you to rank better! Your evergreen post will be the ultimate resource for the topic you cover. Ideally, the search practitioner should lead or get involved in the user interface and experience of a website.