An instant SEO diagnosis using Google Analytics and Search Console

While the Meta keyword and Meta description tags aren't used as a ranking factor, Meta tags do still continue to have a use when it comes to SEO. The Meta keywords tag can be ignored but the Meta description tag should be used to help entice users to click on your page. A good Meta tag should be under 160 characters in length and provide a synopsis of the content on the page. Think of your Meta tag as a short elevator pitch that you can use to drive people to your website. Building links is hard. Google scrutinizes website backlink profiles more closely than ever, and it's extremely important to operate within their guidelines lest your site gets penalized and you lose all of your traffic. The internet has tons of link rots in the form of errors emanating from expired hosting, messes during site transfers, hyperlink and typing mistakes that lead to the dreaded 404 error pages. In general, slow sites wasteeveryone's time and tend to be a big distraction to your web visitors. Title tags and meta descriptions are on-site HTML elements which reflect the content of your page, and are shown in SERPs and browser tabs as text.

Take the stress out of analytics

Thin content is a phrase used to describe websites that lack valuable information for visitors. SEO is not hard. It does, however take time - it involves technical tweaks on your website, competitive analysis/content strategy, and building links from around the web. Conversions come purely from building trust with the people sitting on the other end of the inter-tubes. Test your website URL in Google's Mobile Friendly test for this. Individuals stay in touch, learn what others in their networks are doing, share events in their lives, and make new friends.

The infamy behind analytics

Communication involves transmitting, receiving, and processing information. A common global integrated marketing communications (GIMC) strategy is to "think globally, but act locally." This approach applies to branding. Whatever shows up in the search results box has been searched for before meaning these long tail keywords could be very valuable. But remember these just give you a starting point to work off, people have Googled some quirky things so don't think just because something shows up that it will make a good long tail keyword. Google suggestions give you a great place to work from but shouldn't always be taken at face value. The Twitter microblogging service reaches a wide audience. Googlethetop search engine--and the one to optimize for--handles more than 50 percent of search traffic and utilizes more than 100 algorithms to track and manage HTML content (on-page factors), external profiles (off-page factors), link architectures, popularity and reputation, as well as PageRank calculation (a complex site voting system) and web bots.

Useful tips from experts in webmaster tools

We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "For maximum ranking potential in search engines, ensure that no affiliates or 3rd party vendors use the same descriptions that you are using." SEO is all about ranking high on search indexes, which can't happen without you creating new, quality content. As you create new pages, you create opportunities for new rankings and more reach. This, in turn, leads to more keywords you can rank for. Remember, though, that quantity should never trump quality. Better content gets you better rankings. The key with evergreen then is that this quality content means something to a visitor who found the post the day it was published and one who happened upon it six months later. Link building is also spreading brand awareness and capturing referral traffic. When you think about hackers breaking into your website, what images come to mind? In all likelihood, you picture masked criminals gaining access to your website to shut it down.

An instant SEO diagnosis using Google Analytics

Building brands incorporates the creative use of mobile advertising. At the very least, it takes time to implement. Other tools that may also be useful are: Mobile marketing programs take advantage of current technologies, leading to two-way communications with consumers. It is understandable that you may be hesitant and leery of taking the time and effort and making the investment in SEO. If you're new to SEO, these fears are common. Knowing what to expect from an SEO strategy beforehand can help calm some of those fears.

Small but important things to observe about scraping

In the world of content marketing, the term "evergreen" is an incredibly popular buzzword - but do you know why? Search engine optimization (SEOis the process of optimizing a website so that it performs well in organic search. By studying the needs and buying behavior of your customers, you get better at providing content that fits their most common search terms. As mentioned earlier, check your homepage with JavaScript on and off and take note of any missing elements (if there are any). As more websites build content around certain terms, they become more competitive.