This year will be the year of Google algorithmic changes

Integration is a two-way street. “Social search” is an evolving term for the way in which search engines factor a user’s social network -- also referred to as social graph -- into how results are displayed after a search query. Viewing multiple sets of industry data with similar themes like “business to business” plus “technology industry” allows for insights into parallel universes, such as potential upcoming algorithm dips and bumps. Some mobile sites refuse access to anything but mobile phones, making it impossible for Googlebot to access the site, and therefore making the site unsearchable. Should I Block Google From Indexing My Duplicate Content?

Education is the best legacy when it comes to blogs

Study your niche (a.k.a. know your target audience!) and write specifically for the purpose of helping them. It’s fairly easy to spot an online review written by an employee or owner of a company. So what constitutes low quality and how can it be avoided? In some spaces, SEO is just too competitive for small websites. After conducting some keyword research around those phrases, settle on the ones that have a good search volume and are as specific as possible. The more specific a key phrase, the more likely a customer is to convert as they are able to find exactly what they have been searching for on your website.

Make duplication the focal point of your marketing efforts

Each robots.txt file only applies to URLs with the same protocol, subdomain, domain and port as the robots.txt URL. Content and outbound communications are crucial for engaging humans and their counterparts (i.e, robots, crawlers and spiders). Start by reviewing your content from a searcher’s perspective. Does it answer their questions? If not, rewrite your content to actually answer the question that people are asking in search or better address the topic they’re searching for. One way to approach SEO is to write catchy headlines. Is thisproject a competitor trying to look like someone else? This is all down to how a search engine filters duplicate content found on other sites – and the experience Google aims to deliver for it’s users – and it’s competitors.

Are search volumes affected by link bait

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "Try to ensure the key phrase is an exact match to what the searcher will type into a search engine. This means phrasing your keywords in a conversational fashion if you want to optimize for natural language search queries" Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! Buyers have a problem, and they are looking for something to solve that problem. If you have plans to be in business for more than five years, you need to invest in SEO. You likely won’t see an immediate impact, but it has the potential to be the best return on investment for your business. Outbound links to related pages helps Google figure out your page’s topic. It also shows Google that your page is a hub of quality info. Personalization is one of the most talked about frontiers in search.

This year will be the year of Google algorithms

Search provides results that are relevant to the activity in progress, and searchers are filtering out everything else to concentrate on that. When search engines crawl a site, they hope to answer questions and serve content that satisfies searcher intent. User-generated content (UGC) sites and communities are two of my favourite places to find untapped keywords. Create URLs containing words that describe the page, separated by hyphens. A detailed overview of your website (website analysis) and how your website ranks on Google are the first steps.

Things that make you love and hate anchor text

We all know poorly written and thin content when we see it. Results driven, intelligent search engine optimisation. Anybody can optimise a site with a little know-how. In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page. Anchor texts play an important role in the internal and external linking as well as for the usability of a website. Growth hackers extend beyond marketing into product development, because user retention is a key goal.